Social media platforms are popular tools for disseminating targeted information during major public events like elections or pandemics. Systematic analysis of the message traffic can provide valuable insights into prevailing opinions and social dynamics among different segments of the population. We are specifically interested in influence spread, and in particular whether more deliberate influence operations can be detected. However, filtering out the essential messages with telltale influence indicators from the extensive and often chaotic social media traffic is a major challenge.In this paper we present a novel approach to extract influence indicators from messages circulating among groups of users discussing particular topics. We build upon the the concept of a convo to identify influential authors who are actively promoting some particular agenda around that topic within the group. We focus on two influence indicators: the (control of) agenda and the use of emotional language.

The behavior and decision making of groups or communities can be dramatically influenced by individuals pushing particular agendas, e.g., to promote or disparage a person or an activity, to call for action, etc.. In the examination of online influence campaigns, particularly those related to important political and social events, scholars often concentrate on identifying the sources responsible for setting and controlling the agenda (e.g., public media). In this article we present a methodology for detecting specific instances of agenda control through social media where annotated data is limited or non-existent. By using a modest corpus of Twitter messages centered on the 2022 French Presidential Elections, we carry out a comprehensive evaluation of various approaches and techniques that can be applied to this problem. Our findings demonstrate that by treating the task as a textual entailment problem, it is possible to overcome the requirement for a large annotated training dataset.

Social media is an extremely potent tool for influencing public opinion, particularly during important events such as elections, pandemics, and national conflicts. Emotions are a crucial aspect of this influence, but detecting them accurately in the political domain is a significant challenge due to the lack of suitable emotion labels and training datasets. In this paper, we present a generalized approach to emotion detection that can be adapted to the political domain with minimal performance sacrifice. Our approach is designed to be easily integrated into existing models without the need for additional training or fine-tuning. We demonstrate the zero-shot and few-shot performance of our model on the 2017 French presidential elections and propose efficient emotion groupings that would aid in effectively analyzing influence campaigns and agendas on social media.

In this paper we describe computational ethnography study to demonstrate how machine learning techniques can be utilized to exploit bias resident in language data produced by communities with online presence. Specifically, we leverage the use of figurative language (i.e., the choice of metaphors) in online text (e.g., news media, blogs) produced by distinct communities to obtain models of community worldviews that can be shown to be distinctly biased and thus different from other communities’ models. We automatically construct metaphor-based community models for two distinct scenarios: gun rights and marriage equality. We then conduct a series of experiments to validate the hypothesis that the metaphors found in each community’s online language convey the bias in the community’s worldview.