We systematically explore the predictive power of features derived from Persuasion Techniques detected in texts, for solving different tasks of interest for media analysis; notably: detecting mis/disinformation, fake news, propaganda, partisan news and conspiracy theories. Firstly, we propose a set of meaningful features, aiming to capture the persuasiveness of a text. Secondly, we assess the discriminatory power of these features in different text classification tasks on 8 selected datasets from the literature using two metrics. We also evaluate the per-task discriminatory power of each Persuasion Technique and report on different insights. We find out that most of these features have a noticeable potential to distinguish conspiracy theories, hyperpartisan news and propaganda, while we observed mixed results in the context of fake news detection.

This paper reports on the results of preliminary experiments on the detection of persuasion techniques in online news in Polish and Russian, using a taxonomy of 23 persuasion techniques. The evaluation addresses different aspects, namely, the granularity of the persuasion technique category, i.e., coarse- (6 labels) versus fine-grained (23 labels), and the focus of the classification, i.e., at which level the labels are detected (subword, sentence, or paragraph). We compare the performance of mono- verus multi-lingual-trained state-of-the-art transformed-based models in this context.

We present a new multilingual multifacet dataset of news articles, each annotated for genre (objective news reporting vs. opinion vs. satire), framing (what key aspects are highlighted), and persuasion techniques (logical fallacies, emotional appeals, ad hominem attacks, etc.). The persuasion techniques are annotated at the span level, using a taxonomy of 23 fine-grained techniques grouped into 6 coarse categories. The dataset contains 1,612 news articles covering recent news on current topics of public interest in six European languages (English, French, German, Italian, Polish, and Russian), with more than 37k annotated spans of persuasion techniques. We describe the dataset and the annotation process, and we report the evaluation results of multilabel classification experiments using state-of-the-art multilingual transformers at different levels of granularity: token-level, sentence-level, paragraph-level, and document-level.