Writing Strategies for Science Communication: Data and Computational Analysis

Tal August, Lauren Kim, Katharina Reinecke, Noah A. Smith


Abstract
Communicating complex scientific ideas without misleading or overwhelming the public is challenging. While science communication guides exist, they rarely offer empirical evidence for how their strategies are used in practice. Writing strategies that can be automatically recognized could greatly support science communication efforts by enabling tools to detect and suggest strategies for writers. We compile a set of writing strategies drawn from a wide range of prescriptive sources and develop an annotation scheme allowing humans to recognize them. We collect a corpus of 128k science writing documents in English and annotate a subset of this corpus. We use the annotations to train transformer-based classifiers and measure the strategies’ use in the larger corpus. We find that the use of strategies, such as storytelling and emphasizing the most important findings, varies significantly across publications with different reader audiences.
Anthology ID:
2020.emnlp-main.429
Volume:
Proceedings of the 2020 Conference on Empirical Methods in Natural Language Processing (EMNLP)
Month:
November
Year:
2020
Address:
Online
Editors:
Bonnie Webber, Trevor Cohn, Yulan He, Yang Liu
Venue:
EMNLP
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
5327–5344
Language:
URL:
https://aclanthology.org/2020.emnlp-main.429
DOI:
10.18653/v1/2020.emnlp-main.429
Bibkey:
Cite (ACL):
Tal August, Lauren Kim, Katharina Reinecke, and Noah A. Smith. 2020. Writing Strategies for Science Communication: Data and Computational Analysis. In Proceedings of the 2020 Conference on Empirical Methods in Natural Language Processing (EMNLP), pages 5327–5344, Online. Association for Computational Linguistics.
Cite (Informal):
Writing Strategies for Science Communication: Data and Computational Analysis (August et al., EMNLP 2020)
Copy Citation:
PDF:
https://aclanthology.org/2020.emnlp-main.429.pdf
Optional supplementary material:
 2020.emnlp-main.429.OptionalSupplementaryMaterial.zip
Video:
 https://slideslive.com/38938790