Studying The Effect of Emotional and Moral Language on Information Contagion during the Charlottesville Event

Khyati Mahajan, Samira Shaikh


Abstract
We highlight the contribution of emotional and moral language towards information contagion online. We find that retweet count on Twitter is significantly predicted by the use of negative emotions with negative moral language. We find that a tweet is less likely to be retweeted (hence less engagement and less potential for contagion) when it has emotional language expressed as anger along with a specific type of moral language, known as authority-vice. Conversely, when sadness is expressed with authority-vice, the tweet is more likely to be retweeted. Our findings indicate how emotional and moral language can interact in predicting information contagion.
Anthology ID:
2020.winlp-1.34
Volume:
Proceedings of the Fourth Widening Natural Language Processing Workshop
Month:
July
Year:
2020
Address:
Seattle, USA
Editors:
Rossana Cunha, Samira Shaikh, Erika Varis, Ryan Georgi, Alicia Tsai, Antonios Anastasopoulos, Khyathi Raghavi Chandu
Venue:
WiNLP
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
128–130
Language:
URL:
https://aclanthology.org/2020.winlp-1.34
DOI:
10.18653/v1/2020.winlp-1.34
Bibkey:
Cite (ACL):
Khyati Mahajan and Samira Shaikh. 2020. Studying The Effect of Emotional and Moral Language on Information Contagion during the Charlottesville Event. In Proceedings of the Fourth Widening Natural Language Processing Workshop, pages 128–130, Seattle, USA. Association for Computational Linguistics.
Cite (Informal):
Studying The Effect of Emotional and Moral Language on Information Contagion during the Charlottesville Event (Mahajan & Shaikh, WiNLP 2020)
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Video:
 http://slideslive.com/38929574