@inproceedings{dimitrov-etal-2021-detecting,
title = "Detecting Propaganda Techniques in Memes",
author = "Dimitrov, Dimitar and
Bin Ali, Bishr and
Shaar, Shaden and
Alam, Firoj and
Silvestri, Fabrizio and
Firooz, Hamed and
Nakov, Preslav and
Da San Martino, Giovanni",
editor = "Zong, Chengqing and
Xia, Fei and
Li, Wenjie and
Navigli, Roberto",
booktitle = "Proceedings of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing (Volume 1: Long Papers)",
month = aug,
year = "2021",
address = "Online",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2021.acl-long.516",
doi = "10.18653/v1/2021.acl-long.516",
pages = "6603--6617",
abstract = "Propaganda can be defined as a form of communication that aims to influence the opinions or the actions of people towards a specific goal; this is achieved by means of well-defined rhetorical and psychological devices. Propaganda, in the form we know it today, can be dated back to the beginning of the 17th century. However, it is with the advent of the Internet and the social media that propaganda has started to spread on a much larger scale than before, thus becoming major societal and political issue. Nowadays, a large fraction of propaganda in social media is multimodal, mixing textual with visual content. With this in mind, here we propose a new multi-label multimodal task: detecting the type of propaganda techniques used in memes. We further create and release a new corpus of 950 memes, carefully annotated with 22 propaganda techniques, which can appear in the text, in the image, or in both. Our analysis of the corpus shows that understanding both modalities together is essential for detecting these techniques. This is further confirmed in our experiments with several state-of-the-art multimodal models.",
}
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<abstract>Propaganda can be defined as a form of communication that aims to influence the opinions or the actions of people towards a specific goal; this is achieved by means of well-defined rhetorical and psychological devices. Propaganda, in the form we know it today, can be dated back to the beginning of the 17th century. However, it is with the advent of the Internet and the social media that propaganda has started to spread on a much larger scale than before, thus becoming major societal and political issue. Nowadays, a large fraction of propaganda in social media is multimodal, mixing textual with visual content. With this in mind, here we propose a new multi-label multimodal task: detecting the type of propaganda techniques used in memes. We further create and release a new corpus of 950 memes, carefully annotated with 22 propaganda techniques, which can appear in the text, in the image, or in both. Our analysis of the corpus shows that understanding both modalities together is essential for detecting these techniques. This is further confirmed in our experiments with several state-of-the-art multimodal models.</abstract>
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%0 Conference Proceedings
%T Detecting Propaganda Techniques in Memes
%A Dimitrov, Dimitar
%A Bin Ali, Bishr
%A Shaar, Shaden
%A Alam, Firoj
%A Silvestri, Fabrizio
%A Firooz, Hamed
%A Nakov, Preslav
%A Da San Martino, Giovanni
%Y Zong, Chengqing
%Y Xia, Fei
%Y Li, Wenjie
%Y Navigli, Roberto
%S Proceedings of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing (Volume 1: Long Papers)
%D 2021
%8 August
%I Association for Computational Linguistics
%C Online
%F dimitrov-etal-2021-detecting
%X Propaganda can be defined as a form of communication that aims to influence the opinions or the actions of people towards a specific goal; this is achieved by means of well-defined rhetorical and psychological devices. Propaganda, in the form we know it today, can be dated back to the beginning of the 17th century. However, it is with the advent of the Internet and the social media that propaganda has started to spread on a much larger scale than before, thus becoming major societal and political issue. Nowadays, a large fraction of propaganda in social media is multimodal, mixing textual with visual content. With this in mind, here we propose a new multi-label multimodal task: detecting the type of propaganda techniques used in memes. We further create and release a new corpus of 950 memes, carefully annotated with 22 propaganda techniques, which can appear in the text, in the image, or in both. Our analysis of the corpus shows that understanding both modalities together is essential for detecting these techniques. This is further confirmed in our experiments with several state-of-the-art multimodal models.
%R 10.18653/v1/2021.acl-long.516
%U https://aclanthology.org/2021.acl-long.516
%U https://doi.org/10.18653/v1/2021.acl-long.516
%P 6603-6617
Markdown (Informal)
[Detecting Propaganda Techniques in Memes](https://aclanthology.org/2021.acl-long.516) (Dimitrov et al., ACL-IJCNLP 2021)
ACL
- Dimitar Dimitrov, Bishr Bin Ali, Shaden Shaar, Firoj Alam, Fabrizio Silvestri, Hamed Firooz, Preslav Nakov, and Giovanni Da San Martino. 2021. Detecting Propaganda Techniques in Memes. In Proceedings of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing (Volume 1: Long Papers), pages 6603–6617, Online. Association for Computational Linguistics.