Alexa, Google, Siri: What are Your Pronouns? Gender and Anthropomorphism in the Design and Perception of Conversational Assistants

Gavin Abercrombie, Amanda Cercas Curry, Mugdha Pandya, Verena Rieser


Abstract
Technology companies have produced varied responses to concerns about the effects of the design of their conversational AI systems. Some have claimed that their voice assistants are in fact not gendered or human-like—despite design features suggesting the contrary. We compare these claims to user perceptions by analysing the pronouns they use when referring to AI assistants. We also examine systems’ responses and the extent to which they generate output which is gendered and anthropomorphic. We find that, while some companies appear to be addressing the ethical concerns raised, in some cases, their claims do not seem to hold true. In particular, our results show that system outputs are ambiguous as to the humanness of the systems, and that users tend to personify and gender them as a result.
Anthology ID:
2021.gebnlp-1.4
Volume:
Proceedings of the 3rd Workshop on Gender Bias in Natural Language Processing
Month:
August
Year:
2021
Address:
Online
Editors:
Marta Costa-jussa, Hila Gonen, Christian Hardmeier, Kellie Webster
Venue:
GeBNLP
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
24–33
Language:
URL:
https://aclanthology.org/2021.gebnlp-1.4
DOI:
10.18653/v1/2021.gebnlp-1.4
Bibkey:
Cite (ACL):
Gavin Abercrombie, Amanda Cercas Curry, Mugdha Pandya, and Verena Rieser. 2021. Alexa, Google, Siri: What are Your Pronouns? Gender and Anthropomorphism in the Design and Perception of Conversational Assistants. In Proceedings of the 3rd Workshop on Gender Bias in Natural Language Processing, pages 24–33, Online. Association for Computational Linguistics.
Cite (Informal):
Alexa, Google, Siri: What are Your Pronouns? Gender and Anthropomorphism in the Design and Perception of Conversational Assistants (Abercrombie et al., GeBNLP 2021)
Copy Citation:
PDF:
https://aclanthology.org/2021.gebnlp-1.4.pdf
Code
 GavinAbercrombie/GeBNLP2021