AbstractNatural language processing (NLP) applications are now more powerful and ubiquitous than ever before. With rapidly developing (neural) models and ever-more available data, current NLP models have access to more information than any human speaker during their life. Still, it would be hard to argue that NLP models have reached human-level capacity. In this position paper, we argue that the reason for the current limitations is a focus on information content while ignoring language’s social factors. We show that current NLP systems systematically break down when faced with interpreting the social factors of language. This limits applications to a subset of information-related tasks and prevents NLP from reaching human-level performance. At the same time, systems that incorporate even a minimum of social factors already show remarkable improvements. We formalize a taxonomy of seven social factors based on linguistic theory and exemplify current failures and emerging successes for each of them. We suggest that the NLP community address social factors to get closer to the goal of human-like language understanding.