@inproceedings{zhang-etal-2022-evaluating,
title = "Evaluating Machine Translation in Cross-lingual {E}-Commerce Search",
author = "Zhang, Hang and
Tan, Liling and
Misra, Amita",
editor = "Duh, Kevin and
Guzm{\'a}n, Francisco",
booktitle = "Proceedings of the 15th biennial conference of the Association for Machine Translation in the Americas (Volume 1: Research Track)",
month = sep,
year = "2022",
address = "Orlando, USA",
publisher = "Association for Machine Translation in the Americas",
url = "https://aclanthology.org/2022.amta-research.25",
pages = "322--334",
abstract = "Multilingual query localization is integral to modern e-commerce. While machine translation is widely used to translate e-commerce queries, evaluation of query translation in the context of the down-stream search task is overlooked. This study proposes a search ranking-based evaluation framework with an edit-distance based search metric to evaluate machine translation impact on cross-lingual information retrieval for e-commerce search query translation, The framework demonstrate evaluation of machine translation for e-commerce search at scale and the proposed metric is strongly associated with traditional machine translation and traditional search relevance-based metrics.",
}
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%0 Conference Proceedings
%T Evaluating Machine Translation in Cross-lingual E-Commerce Search
%A Zhang, Hang
%A Tan, Liling
%A Misra, Amita
%Y Duh, Kevin
%Y Guzmán, Francisco
%S Proceedings of the 15th biennial conference of the Association for Machine Translation in the Americas (Volume 1: Research Track)
%D 2022
%8 September
%I Association for Machine Translation in the Americas
%C Orlando, USA
%F zhang-etal-2022-evaluating
%X Multilingual query localization is integral to modern e-commerce. While machine translation is widely used to translate e-commerce queries, evaluation of query translation in the context of the down-stream search task is overlooked. This study proposes a search ranking-based evaluation framework with an edit-distance based search metric to evaluate machine translation impact on cross-lingual information retrieval for e-commerce search query translation, The framework demonstrate evaluation of machine translation for e-commerce search at scale and the proposed metric is strongly associated with traditional machine translation and traditional search relevance-based metrics.
%U https://aclanthology.org/2022.amta-research.25
%P 322-334
Markdown (Informal)
[Evaluating Machine Translation in Cross-lingual E-Commerce Search](https://aclanthology.org/2022.amta-research.25) (Zhang et al., AMTA 2022)
ACL
- Hang Zhang, Liling Tan, and Amita Misra. 2022. Evaluating Machine Translation in Cross-lingual E-Commerce Search. In Proceedings of the 15th biennial conference of the Association for Machine Translation in the Americas (Volume 1: Research Track), pages 322–334, Orlando, USA. Association for Machine Translation in the Americas.