CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning Penghui Wei author Xuanhua Yang author ShaoGuo Liu author Liang Wang author Bo Zheng author 2022-07 text Proceedings of the 2022 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies: Industry Track Anastassia Loukina editor Rashmi Gangadharaiah editor Bonan Min editor Association for Computational Linguistics Hybrid: Seattle, Washington + Online conference publication wei-etal-2022-creater 10.18653/v1/2022.naacl-industry.2 https://aclanthology.org/2022.naacl-industry.2/ 2022-07 9 17