AbstractThis paper provides an overview and update on the Linguistic Data Consortium’s (LDC) NIEUW (Novel Incentives and Workflows) project supported by the National Science Foundation and part of LDC’s larger goal of improving the cost, variety, scale, and quality of language resources available for education, research, and technology development. NIEUW leverages the power of novel incentives to elicit linguistic data and annotations from a wide variety of contributors including citizen scientists, game players, and language students and professionals. In order to align appropriate incentives with the various contributors, LDC has created three distinct web portals to bring together researchers and other language professionals with participants best suited to their project needs. These portals include LanguageARC designed for citizen scientists, Machina Pro Linguistica designed for students and language professionals, and LingoBoingo designed for game players. The design, interface, and underlying tools for each web portal were developed to appeal to the different incentives and motivations of their respective target audiences.