@inproceedings{mita-etal-2024-striking,
title = "Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation",
author = "Mita, Masato and
Murakami, Soichiro and
Kato, Akihiko and
Zhang, Peinan",
editor = "Ku, Lun-Wei and
Martins, Andre and
Srikumar, Vivek",
booktitle = "Proceedings of the 62nd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)",
month = aug,
year = "2024",
address = "Bangkok, Thailand",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2024.acl-long.54",
pages = "955--972",
abstract = "In response to the limitations of manual ad creation, significant research has been conducted in the field of automatic ad text generation (ATG). However, the lack of comprehensive benchmarks and well-defined problem sets has made comparing different methods challenging. To tackle these challenges, we standardize the task of ATG and propose a first benchmark dataset, CAMERA, carefully designed and enabling the utilization of multi-modal information and facilitating industry-wise evaluations. Our extensive experiments with a variety of nine baselines, from classical methods to state-of-the-art models including large language models (LLMs), show the current state and the remaining challenges. We also explore how existing metrics in ATG and an LLM-based evaluator align with human evaluations.",
}
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<abstract>In response to the limitations of manual ad creation, significant research has been conducted in the field of automatic ad text generation (ATG). However, the lack of comprehensive benchmarks and well-defined problem sets has made comparing different methods challenging. To tackle these challenges, we standardize the task of ATG and propose a first benchmark dataset, CAMERA, carefully designed and enabling the utilization of multi-modal information and facilitating industry-wise evaluations. Our extensive experiments with a variety of nine baselines, from classical methods to state-of-the-art models including large language models (LLMs), show the current state and the remaining challenges. We also explore how existing metrics in ATG and an LLM-based evaluator align with human evaluations.</abstract>
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%0 Conference Proceedings
%T Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation
%A Mita, Masato
%A Murakami, Soichiro
%A Kato, Akihiko
%A Zhang, Peinan
%Y Ku, Lun-Wei
%Y Martins, Andre
%Y Srikumar, Vivek
%S Proceedings of the 62nd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)
%D 2024
%8 August
%I Association for Computational Linguistics
%C Bangkok, Thailand
%F mita-etal-2024-striking
%X In response to the limitations of manual ad creation, significant research has been conducted in the field of automatic ad text generation (ATG). However, the lack of comprehensive benchmarks and well-defined problem sets has made comparing different methods challenging. To tackle these challenges, we standardize the task of ATG and propose a first benchmark dataset, CAMERA, carefully designed and enabling the utilization of multi-modal information and facilitating industry-wise evaluations. Our extensive experiments with a variety of nine baselines, from classical methods to state-of-the-art models including large language models (LLMs), show the current state and the remaining challenges. We also explore how existing metrics in ATG and an LLM-based evaluator align with human evaluations.
%U https://aclanthology.org/2024.acl-long.54
%P 955-972
Markdown (Informal)
[Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation](https://aclanthology.org/2024.acl-long.54) (Mita et al., ACL 2024)
ACL