@inproceedings{alkhamissi-etal-2024-investigating,
title = "Investigating Cultural Alignment of Large Language Models",
author = "AlKhamissi, Badr and
ElNokrashy, Muhammad and
Alkhamissi, Mai and
Diab, Mona",
editor = "Ku, Lun-Wei and
Martins, Andre and
Srikumar, Vivek",
booktitle = "Proceedings of the 62nd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)",
month = aug,
year = "2024",
address = "Bangkok, Thailand",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2024.acl-long.671",
pages = "12404--12422",
abstract = "The intricate relationship between language and culture has long been a subject of exploration within the realm of linguistic anthropology. Large Language Models (LLMs), promoted as repositories of collective human knowledge, raise a pivotal question: do these models genuinely encapsulate the diverse knowledge adopted by different cultures? Our study reveals that these models demonstrate greater cultural alignment along two dimensions{---}firstly, when prompted with the dominant language of a specific culture, and secondly, when pretrained with a refined mixture of languages employed by that culture. We quantify cultural alignment by simulating sociological surveys, comparing model responses to those of actual survey participants as references. Specifically, we replicate a survey conducted in various regions of Egypt and the United States through prompting LLMs with different pretraining data mixtures in both Arabic and English with the personas of the real respondents and the survey questions. Further analysis reveals that misalignment becomes more pronounced for underrepresented personas and for culturally sensitive topics, such as those probing social values. Finally, we introduce Anthropological Prompting, a novel method leveraging anthropological reasoning to enhance cultural alignment. Our study emphasizes the necessity for a more balanced multilingual pretraining dataset to better represent the diversity of human experience and the plurality of different cultures with many implications on the topic of cross-lingual transfer.",
}
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<abstract>The intricate relationship between language and culture has long been a subject of exploration within the realm of linguistic anthropology. Large Language Models (LLMs), promoted as repositories of collective human knowledge, raise a pivotal question: do these models genuinely encapsulate the diverse knowledge adopted by different cultures? Our study reveals that these models demonstrate greater cultural alignment along two dimensions—firstly, when prompted with the dominant language of a specific culture, and secondly, when pretrained with a refined mixture of languages employed by that culture. We quantify cultural alignment by simulating sociological surveys, comparing model responses to those of actual survey participants as references. Specifically, we replicate a survey conducted in various regions of Egypt and the United States through prompting LLMs with different pretraining data mixtures in both Arabic and English with the personas of the real respondents and the survey questions. Further analysis reveals that misalignment becomes more pronounced for underrepresented personas and for culturally sensitive topics, such as those probing social values. Finally, we introduce Anthropological Prompting, a novel method leveraging anthropological reasoning to enhance cultural alignment. Our study emphasizes the necessity for a more balanced multilingual pretraining dataset to better represent the diversity of human experience and the plurality of different cultures with many implications on the topic of cross-lingual transfer.</abstract>
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%0 Conference Proceedings
%T Investigating Cultural Alignment of Large Language Models
%A AlKhamissi, Badr
%A ElNokrashy, Muhammad
%A Alkhamissi, Mai
%A Diab, Mona
%Y Ku, Lun-Wei
%Y Martins, Andre
%Y Srikumar, Vivek
%S Proceedings of the 62nd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)
%D 2024
%8 August
%I Association for Computational Linguistics
%C Bangkok, Thailand
%F alkhamissi-etal-2024-investigating
%X The intricate relationship between language and culture has long been a subject of exploration within the realm of linguistic anthropology. Large Language Models (LLMs), promoted as repositories of collective human knowledge, raise a pivotal question: do these models genuinely encapsulate the diverse knowledge adopted by different cultures? Our study reveals that these models demonstrate greater cultural alignment along two dimensions—firstly, when prompted with the dominant language of a specific culture, and secondly, when pretrained with a refined mixture of languages employed by that culture. We quantify cultural alignment by simulating sociological surveys, comparing model responses to those of actual survey participants as references. Specifically, we replicate a survey conducted in various regions of Egypt and the United States through prompting LLMs with different pretraining data mixtures in both Arabic and English with the personas of the real respondents and the survey questions. Further analysis reveals that misalignment becomes more pronounced for underrepresented personas and for culturally sensitive topics, such as those probing social values. Finally, we introduce Anthropological Prompting, a novel method leveraging anthropological reasoning to enhance cultural alignment. Our study emphasizes the necessity for a more balanced multilingual pretraining dataset to better represent the diversity of human experience and the plurality of different cultures with many implications on the topic of cross-lingual transfer.
%U https://aclanthology.org/2024.acl-long.671
%P 12404-12422
Markdown (Informal)
[Investigating Cultural Alignment of Large Language Models](https://aclanthology.org/2024.acl-long.671) (AlKhamissi et al., ACL 2024)
ACL
- Badr AlKhamissi, Muhammad ElNokrashy, Mai Alkhamissi, and Mona Diab. 2024. Investigating Cultural Alignment of Large Language Models. In Proceedings of the 62nd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers), pages 12404–12422, Bangkok, Thailand. Association for Computational Linguistics.