@inproceedings{silva-etal-2024-cultural,
title = "Cultural Transcreation with {LLM}s as a new product",
author = "Silva, Beatriz and
Wu, Helena and
Jingxuan, Yan and
Cabarr{\~a}o, Vera and
Moniz, Helena and
Guerreiro de Sousa, Sara and
Almeida, Jo{\~a}o and
Sj{\o}rslev S{\o}holm, Malene and
Farinha, Ana and
Dimas, Paulo",
editor = "Scarton, Carolina and
Prescott, Charlotte and
Bayliss, Chris and
Oakley, Chris and
Wright, Joanna and
Wrigley, Stuart and
Song, Xingyi and
Gow-Smith, Edward and
Forcada, Mikel and
Moniz, Helena",
booktitle = "Proceedings of the 25th Annual Conference of the European Association for Machine Translation (Volume 2)",
month = jun,
year = "2024",
address = "Sheffield, UK",
publisher = "European Association for Machine Translation (EAMT)",
url = "https://aclanthology.org/2024.eamt-2.29",
pages = "57--58",
abstract = "We present how at Unbabel we have been using Large Language Models to apply a Cultural Transcreation (CT) product on customer support (CS) emails and how we have been testing the quality and potential of this product. We discuss our preliminary evaluation of the performance of different MT models in the task of translating rephrased content and the quality of the translation outputs. Furthermore, we introduce the live pilot programme and the corresponding relevant findings, showing that transcreated content is not only culturally adequate but it is also of high rephrasing and translation quality.",
}
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<abstract>We present how at Unbabel we have been using Large Language Models to apply a Cultural Transcreation (CT) product on customer support (CS) emails and how we have been testing the quality and potential of this product. We discuss our preliminary evaluation of the performance of different MT models in the task of translating rephrased content and the quality of the translation outputs. Furthermore, we introduce the live pilot programme and the corresponding relevant findings, showing that transcreated content is not only culturally adequate but it is also of high rephrasing and translation quality.</abstract>
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%0 Conference Proceedings
%T Cultural Transcreation with LLMs as a new product
%A Silva, Beatriz
%A Wu, Helena
%A Jingxuan, Yan
%A Cabarrão, Vera
%A Moniz, Helena
%A Guerreiro de Sousa, Sara
%A Almeida, João
%A Sjørslev Søholm, Malene
%A Farinha, Ana
%A Dimas, Paulo
%Y Scarton, Carolina
%Y Prescott, Charlotte
%Y Bayliss, Chris
%Y Oakley, Chris
%Y Wright, Joanna
%Y Wrigley, Stuart
%Y Song, Xingyi
%Y Gow-Smith, Edward
%Y Forcada, Mikel
%Y Moniz, Helena
%S Proceedings of the 25th Annual Conference of the European Association for Machine Translation (Volume 2)
%D 2024
%8 June
%I European Association for Machine Translation (EAMT)
%C Sheffield, UK
%F silva-etal-2024-cultural
%X We present how at Unbabel we have been using Large Language Models to apply a Cultural Transcreation (CT) product on customer support (CS) emails and how we have been testing the quality and potential of this product. We discuss our preliminary evaluation of the performance of different MT models in the task of translating rephrased content and the quality of the translation outputs. Furthermore, we introduce the live pilot programme and the corresponding relevant findings, showing that transcreated content is not only culturally adequate but it is also of high rephrasing and translation quality.
%U https://aclanthology.org/2024.eamt-2.29
%P 57-58
Markdown (Informal)
[Cultural Transcreation with LLMs as a new product](https://aclanthology.org/2024.eamt-2.29) (Silva et al., EAMT 2024)
ACL
- Beatriz Silva, Helena Wu, Yan Jingxuan, Vera Cabarrão, Helena Moniz, Sara Guerreiro de Sousa, João Almeida, Malene Sjørslev Søholm, Ana Farinha, and Paulo Dimas. 2024. Cultural Transcreation with LLMs as a new product. In Proceedings of the 25th Annual Conference of the European Association for Machine Translation (Volume 2), pages 57–58, Sheffield, UK. European Association for Machine Translation (EAMT).