@inproceedings{zhang-etal-2024-dont,
title = "Don{'}t Just Translate, Summarize Too: Cross-lingual Product Title Generation in {E}-commerce",
author = "Zhang, Bryan and
Nakatani, Taichi and
Hussey, Daniel Vidal and
Walter, Stephan and
Tan, Liling",
editor = "Malmasi, Shervin and
Fetahu, Besnik and
Ueffing, Nicola and
Rokhlenko, Oleg and
Agichtein, Eugene and
Guy, Ido",
booktitle = "Proceedings of the Seventh Workshop on e-Commerce and NLP @ LREC-COLING 2024",
month = may,
year = "2024",
address = "Torino, Italia",
publisher = "ELRA and ICCL",
url = "https://aclanthology.org/2024.ecnlp-1.6",
pages = "58--64",
abstract = "Making product titles informative and concise is vital to delighting e-commerce customers. Recent advances have successfully applied monolingual product title summarization to shorten lengthy product titles. This paper explores the cross-lingual product title generation task that summarizes and translates the source language product title to a shortened product title in the target language. Our main contributions are as follows, (i) we investigate the optimal product title length within the scope of e-commerce localization, (ii) we introduce a simple yet effective data filtering technique to train a length-aware machine translation system and compare it to a publicly available LLM, (iii) we propose an automatic approach to validate experimental results using an open-source LLM without human input and show that these evaluation results are consistent with human preferences.",
}
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<abstract>Making product titles informative and concise is vital to delighting e-commerce customers. Recent advances have successfully applied monolingual product title summarization to shorten lengthy product titles. This paper explores the cross-lingual product title generation task that summarizes and translates the source language product title to a shortened product title in the target language. Our main contributions are as follows, (i) we investigate the optimal product title length within the scope of e-commerce localization, (ii) we introduce a simple yet effective data filtering technique to train a length-aware machine translation system and compare it to a publicly available LLM, (iii) we propose an automatic approach to validate experimental results using an open-source LLM without human input and show that these evaluation results are consistent with human preferences.</abstract>
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%0 Conference Proceedings
%T Don’t Just Translate, Summarize Too: Cross-lingual Product Title Generation in E-commerce
%A Zhang, Bryan
%A Nakatani, Taichi
%A Hussey, Daniel Vidal
%A Walter, Stephan
%A Tan, Liling
%Y Malmasi, Shervin
%Y Fetahu, Besnik
%Y Ueffing, Nicola
%Y Rokhlenko, Oleg
%Y Agichtein, Eugene
%Y Guy, Ido
%S Proceedings of the Seventh Workshop on e-Commerce and NLP @ LREC-COLING 2024
%D 2024
%8 May
%I ELRA and ICCL
%C Torino, Italia
%F zhang-etal-2024-dont
%X Making product titles informative and concise is vital to delighting e-commerce customers. Recent advances have successfully applied monolingual product title summarization to shorten lengthy product titles. This paper explores the cross-lingual product title generation task that summarizes and translates the source language product title to a shortened product title in the target language. Our main contributions are as follows, (i) we investigate the optimal product title length within the scope of e-commerce localization, (ii) we introduce a simple yet effective data filtering technique to train a length-aware machine translation system and compare it to a publicly available LLM, (iii) we propose an automatic approach to validate experimental results using an open-source LLM without human input and show that these evaluation results are consistent with human preferences.
%U https://aclanthology.org/2024.ecnlp-1.6
%P 58-64
Markdown (Informal)
[Don’t Just Translate, Summarize Too: Cross-lingual Product Title Generation in E-commerce](https://aclanthology.org/2024.ecnlp-1.6) (Zhang et al., ECNLP-WS 2024)
ACL