HOTVCOM: Generating Buzzworthy Comments for Videos

Yuyan Chen, Songzhou Yan, Qingpei Guo, Jiyuan Jia, Zhixu Li, Yanghua Xiao


Abstract
In the era of social media video platforms, popular “hot-comments” play a crucial role in attracting user impressions of short-form videos, making them vital for marketing and branding purpose. However, existing research predominantly focuses on generating descriptive comments or “danmaku” in English, offering immediate reactions to specific video moments. Addressing this gap, our study introduces HOTVCOM, the largest Chinese video hot-comment dataset, comprising 94k diverse videos and 137 million comments. We also present the ComHeat framework, which synergistically integrates visual, auditory, and textual data to generate influential hot-comments on the Chinese video dataset. Empirical evaluations highlight the effectiveness of our framework, demonstrating its excellence on both the newly constructed and existing datasets.
Anthology ID:
2024.findings-acl.130
Volume:
Findings of the Association for Computational Linguistics: ACL 2024
Month:
August
Year:
2024
Address:
Bangkok, Thailand
Editors:
Lun-Wei Ku, Andre Martins, Vivek Srikumar
Venue:
Findings
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
2198–2224
Language:
URL:
https://aclanthology.org/2024.findings-acl.130
DOI:
10.18653/v1/2024.findings-acl.130
Bibkey:
Cite (ACL):
Yuyan Chen, Songzhou Yan, Qingpei Guo, Jiyuan Jia, Zhixu Li, and Yanghua Xiao. 2024. HOTVCOM: Generating Buzzworthy Comments for Videos. In Findings of the Association for Computational Linguistics: ACL 2024, pages 2198–2224, Bangkok, Thailand. Association for Computational Linguistics.
Cite (Informal):
HOTVCOM: Generating Buzzworthy Comments for Videos (Chen et al., Findings 2024)
Copy Citation:
PDF:
https://aclanthology.org/2024.findings-acl.130.pdf