@inproceedings{kim-etal-2024-moral,
title = "How Do Moral Emotions Shape Political Participation? A Cross-Cultural Analysis of Online Petitions Using Language Models",
author = "Kim, Jaehong and
Jeong, Chaeyoon and
Park, Seongchan and
Cha, Meeyoung and
Lee, Wonjae",
editor = "Ku, Lun-Wei and
Martins, Andre and
Srikumar, Vivek",
booktitle = "Findings of the Association for Computational Linguistics: ACL 2024",
month = aug,
year = "2024",
address = "Bangkok, Thailand",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2024.findings-acl.963/",
doi = "10.18653/v1/2024.findings-acl.963",
pages = "16274--16289",
abstract = "Understanding the interplay between emotions in language and user behaviors is critical. We study how moral emotions shape the political participation of users based on cross-cultural online petition data. To quantify moral emotions, we employ a context-aware NLP model that is designed to capture the subtle nuances of emotions across cultures. For model training, we construct and share a moral emotion dataset comprising nearly 50,000 petition sentences in Korean and English each, along with emotion labels annotated by a fine-tuned LLM. We examine two distinct types of user participation: general support (i.e., registered signatures of petitions) and active support (i.e., sharing petitions on social media). We discover that moral emotions like other-suffering increase both forms of participation and help petitions go viral, while self-conscious have the opposite effect. The most prominent moral emotion, other-condemning, led to polarizing responses among the audience. In contrast, other-praising was perceived differently by culture; it led to a rise in active support in Korea but a decline in the UK. Our findings suggest that both moral emotions embedded in language and cultural perceptions are critical to shaping the public{'}s political discourse."
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<abstract>Understanding the interplay between emotions in language and user behaviors is critical. We study how moral emotions shape the political participation of users based on cross-cultural online petition data. To quantify moral emotions, we employ a context-aware NLP model that is designed to capture the subtle nuances of emotions across cultures. For model training, we construct and share a moral emotion dataset comprising nearly 50,000 petition sentences in Korean and English each, along with emotion labels annotated by a fine-tuned LLM. We examine two distinct types of user participation: general support (i.e., registered signatures of petitions) and active support (i.e., sharing petitions on social media). We discover that moral emotions like other-suffering increase both forms of participation and help petitions go viral, while self-conscious have the opposite effect. The most prominent moral emotion, other-condemning, led to polarizing responses among the audience. In contrast, other-praising was perceived differently by culture; it led to a rise in active support in Korea but a decline in the UK. Our findings suggest that both moral emotions embedded in language and cultural perceptions are critical to shaping the public’s political discourse.</abstract>
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%0 Conference Proceedings
%T How Do Moral Emotions Shape Political Participation? A Cross-Cultural Analysis of Online Petitions Using Language Models
%A Kim, Jaehong
%A Jeong, Chaeyoon
%A Park, Seongchan
%A Cha, Meeyoung
%A Lee, Wonjae
%Y Ku, Lun-Wei
%Y Martins, Andre
%Y Srikumar, Vivek
%S Findings of the Association for Computational Linguistics: ACL 2024
%D 2024
%8 August
%I Association for Computational Linguistics
%C Bangkok, Thailand
%F kim-etal-2024-moral
%X Understanding the interplay between emotions in language and user behaviors is critical. We study how moral emotions shape the political participation of users based on cross-cultural online petition data. To quantify moral emotions, we employ a context-aware NLP model that is designed to capture the subtle nuances of emotions across cultures. For model training, we construct and share a moral emotion dataset comprising nearly 50,000 petition sentences in Korean and English each, along with emotion labels annotated by a fine-tuned LLM. We examine two distinct types of user participation: general support (i.e., registered signatures of petitions) and active support (i.e., sharing petitions on social media). We discover that moral emotions like other-suffering increase both forms of participation and help petitions go viral, while self-conscious have the opposite effect. The most prominent moral emotion, other-condemning, led to polarizing responses among the audience. In contrast, other-praising was perceived differently by culture; it led to a rise in active support in Korea but a decline in the UK. Our findings suggest that both moral emotions embedded in language and cultural perceptions are critical to shaping the public’s political discourse.
%R 10.18653/v1/2024.findings-acl.963
%U https://aclanthology.org/2024.findings-acl.963/
%U https://doi.org/10.18653/v1/2024.findings-acl.963
%P 16274-16289
Markdown (Informal)
[How Do Moral Emotions Shape Political Participation? A Cross-Cultural Analysis of Online Petitions Using Language Models](https://aclanthology.org/2024.findings-acl.963/) (Kim et al., Findings 2024)
ACL