@inproceedings{li-etal-2024-steerability,
title = "The steerability of large language models toward data-driven personas",
author = "Li, Junyi and
Peris, Charith and
Mehrabi, Ninareh and
Goyal, Palash and
Chang, Kai-Wei and
Galstyan, Aram and
Zemel, Richard and
Gupta, Rahul",
editor = "Duh, Kevin and
Gomez, Helena and
Bethard, Steven",
booktitle = "Proceedings of the 2024 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers)",
month = jun,
year = "2024",
address = "Mexico City, Mexico",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2024.naacl-long.405",
pages = "7290--7305",
abstract = "Large language models (LLMs) are known to generate biased responses where the opinions of certain groups and populations are underrepresented. Here, we present a novel approach to achieve controllable generation of specific viewpoints using LLMs, that can be leveraged to produce multiple perspectives and to reflect the diverse opinions. Moving beyond the traditional reliance on demographics like age, gender, or party affiliation, we introduce a data-driven notion of persona grounded in collaborative filtering, which is defined as either a single individual or a cohort of individuals manifesting similar views across specific inquiries. As individuals in the same demographic group may have different personas, our data-driven persona definition allows for a more nuanced understanding of different (latent) social groups present in the population. In addition to this, we also explore an efficient method to steer LLMs toward the personas that we define. We show that our data-driven personas significantly enhance model steerability, with improvements of between 57{\%}-77{\%} over our best performing baselines.",
}
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<abstract>Large language models (LLMs) are known to generate biased responses where the opinions of certain groups and populations are underrepresented. Here, we present a novel approach to achieve controllable generation of specific viewpoints using LLMs, that can be leveraged to produce multiple perspectives and to reflect the diverse opinions. Moving beyond the traditional reliance on demographics like age, gender, or party affiliation, we introduce a data-driven notion of persona grounded in collaborative filtering, which is defined as either a single individual or a cohort of individuals manifesting similar views across specific inquiries. As individuals in the same demographic group may have different personas, our data-driven persona definition allows for a more nuanced understanding of different (latent) social groups present in the population. In addition to this, we also explore an efficient method to steer LLMs toward the personas that we define. We show that our data-driven personas significantly enhance model steerability, with improvements of between 57%-77% over our best performing baselines.</abstract>
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%0 Conference Proceedings
%T The steerability of large language models toward data-driven personas
%A Li, Junyi
%A Peris, Charith
%A Mehrabi, Ninareh
%A Goyal, Palash
%A Chang, Kai-Wei
%A Galstyan, Aram
%A Zemel, Richard
%A Gupta, Rahul
%Y Duh, Kevin
%Y Gomez, Helena
%Y Bethard, Steven
%S Proceedings of the 2024 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers)
%D 2024
%8 June
%I Association for Computational Linguistics
%C Mexico City, Mexico
%F li-etal-2024-steerability
%X Large language models (LLMs) are known to generate biased responses where the opinions of certain groups and populations are underrepresented. Here, we present a novel approach to achieve controllable generation of specific viewpoints using LLMs, that can be leveraged to produce multiple perspectives and to reflect the diverse opinions. Moving beyond the traditional reliance on demographics like age, gender, or party affiliation, we introduce a data-driven notion of persona grounded in collaborative filtering, which is defined as either a single individual or a cohort of individuals manifesting similar views across specific inquiries. As individuals in the same demographic group may have different personas, our data-driven persona definition allows for a more nuanced understanding of different (latent) social groups present in the population. In addition to this, we also explore an efficient method to steer LLMs toward the personas that we define. We show that our data-driven personas significantly enhance model steerability, with improvements of between 57%-77% over our best performing baselines.
%U https://aclanthology.org/2024.naacl-long.405
%P 7290-7305
Markdown (Informal)
[The steerability of large language models toward data-driven personas](https://aclanthology.org/2024.naacl-long.405) (Li et al., NAACL 2024)
ACL
- Junyi Li, Charith Peris, Ninareh Mehrabi, Palash Goyal, Kai-Wei Chang, Aram Galstyan, Richard Zemel, and Rahul Gupta. 2024. The steerability of large language models toward data-driven personas. In Proceedings of the 2024 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers), pages 7290–7305, Mexico City, Mexico. Association for Computational Linguistics.