@inproceedings{yerukola-etal-2025-mind,
title = "Mind the Gesture: Evaluating {AI} Sensitivity to Culturally Offensive Non-Verbal Gestures",
author = "Yerukola, Akhila and
Gabriel, Saadia and
Peng, Nanyun and
Sap, Maarten",
editor = "Che, Wanxiang and
Nabende, Joyce and
Shutova, Ekaterina and
Pilehvar, Mohammad Taher",
booktitle = "Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)",
month = jul,
year = "2025",
address = "Vienna, Austria",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2025.acl-long.1218/",
doi = "10.18653/v1/2025.acl-long.1218",
pages = "25041--25080",
ISBN = "979-8-89176-251-0",
abstract = "Gestures are an integral part of non-verbal communication, with meanings that vary across cultures, and misinterpretations that can have serious social and diplomatic consequences. As AI systems become more integrated into global applications, ensuring they do not inadvertently perpetuate cultural offenses is critical. To this end, we introduce Multi-Cultural Set of Inappropriate Gestures and Nonverbal Signs (MC-SIGNS), a dataset of 288 gesture-country pairs annotated for offensiveness, cultural significance, and contextual factors across 25 gestures and 85 countries. Through systematic evaluation using MC-SIGNS, we uncover critical limitations: text-to-image (T2I) systems exhibit strong US-centric biases, performing better at detecting offensive gestures in US contexts than in non-US ones; large language models (LLMs) tend to over-flag gestures as offensive; and vision-language models (VLMs) default to US-based interpretations when responding to universal concepts like wishing someone luck, frequently suggesting culturally inappropriate gestures. These findings highlight the urgent need for culturally-aware AI safety mechanisms to ensure equitable global deployment of AI technologies."
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<abstract>Gestures are an integral part of non-verbal communication, with meanings that vary across cultures, and misinterpretations that can have serious social and diplomatic consequences. As AI systems become more integrated into global applications, ensuring they do not inadvertently perpetuate cultural offenses is critical. To this end, we introduce Multi-Cultural Set of Inappropriate Gestures and Nonverbal Signs (MC-SIGNS), a dataset of 288 gesture-country pairs annotated for offensiveness, cultural significance, and contextual factors across 25 gestures and 85 countries. Through systematic evaluation using MC-SIGNS, we uncover critical limitations: text-to-image (T2I) systems exhibit strong US-centric biases, performing better at detecting offensive gestures in US contexts than in non-US ones; large language models (LLMs) tend to over-flag gestures as offensive; and vision-language models (VLMs) default to US-based interpretations when responding to universal concepts like wishing someone luck, frequently suggesting culturally inappropriate gestures. These findings highlight the urgent need for culturally-aware AI safety mechanisms to ensure equitable global deployment of AI technologies.</abstract>
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%0 Conference Proceedings
%T Mind the Gesture: Evaluating AI Sensitivity to Culturally Offensive Non-Verbal Gestures
%A Yerukola, Akhila
%A Gabriel, Saadia
%A Peng, Nanyun
%A Sap, Maarten
%Y Che, Wanxiang
%Y Nabende, Joyce
%Y Shutova, Ekaterina
%Y Pilehvar, Mohammad Taher
%S Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)
%D 2025
%8 July
%I Association for Computational Linguistics
%C Vienna, Austria
%@ 979-8-89176-251-0
%F yerukola-etal-2025-mind
%X Gestures are an integral part of non-verbal communication, with meanings that vary across cultures, and misinterpretations that can have serious social and diplomatic consequences. As AI systems become more integrated into global applications, ensuring they do not inadvertently perpetuate cultural offenses is critical. To this end, we introduce Multi-Cultural Set of Inappropriate Gestures and Nonverbal Signs (MC-SIGNS), a dataset of 288 gesture-country pairs annotated for offensiveness, cultural significance, and contextual factors across 25 gestures and 85 countries. Through systematic evaluation using MC-SIGNS, we uncover critical limitations: text-to-image (T2I) systems exhibit strong US-centric biases, performing better at detecting offensive gestures in US contexts than in non-US ones; large language models (LLMs) tend to over-flag gestures as offensive; and vision-language models (VLMs) default to US-based interpretations when responding to universal concepts like wishing someone luck, frequently suggesting culturally inappropriate gestures. These findings highlight the urgent need for culturally-aware AI safety mechanisms to ensure equitable global deployment of AI technologies.
%R 10.18653/v1/2025.acl-long.1218
%U https://aclanthology.org/2025.acl-long.1218/
%U https://doi.org/10.18653/v1/2025.acl-long.1218
%P 25041-25080
Markdown (Informal)
[Mind the Gesture: Evaluating AI Sensitivity to Culturally Offensive Non-Verbal Gestures](https://aclanthology.org/2025.acl-long.1218/) (Yerukola et al., ACL 2025)
ACL