@inproceedings{lee-etal-2025-enhancing,
title = "Enhancing Time Awareness in Generative Recommendation",
author = "Lee, Sunkyung and
Park, Seongmin and
Kim, Jonghyo and
Yoon, Mincheol and
Lee, Jongwuk",
editor = "Christodoulopoulos, Christos and
Chakraborty, Tanmoy and
Rose, Carolyn and
Peng, Violet",
booktitle = "Findings of the Association for Computational Linguistics: EMNLP 2025",
month = nov,
year = "2025",
address = "Suzhou, China",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2025.findings-emnlp.1300/",
pages = "23917--23933",
ISBN = "979-8-89176-335-7",
abstract = "Generative recommendation has emerged as a promising paradigm that formulates the recommendations into a text-to-text generation task, harnessing the vast knowledge of large language models. However, existing studies focus on considering the sequential order of items and neglect to handle the temporal dynamics across items, which can imply evolving user preferences. To address this limitation, we propose a novel model, Generative Recommender Using Time awareness (GRUT), effectively capturing hidden user preferences via various temporal signals. We first introduce Time-aware Prompting, consisting of two key contexts. The user-level temporal context models personalized temporal patterns across timestamps and time intervals, while the item-level transition context provides transition patterns across users. We also devise Trend-aware Inference, a training-free method that enhances rankings by incorporating trend information about items with generation likelihood. Extensive experiments demonstrate that GRUT outperforms state-of-the-art models, with gains of up to 15.4{\%} and 14.3{\%} in Recall@5 and NDCG@5 across four benchmark datasets. The source code is available at https://github.com/skleee/GRUT."
}<?xml version="1.0" encoding="UTF-8"?>
<modsCollection xmlns="http://www.loc.gov/mods/v3">
<mods ID="lee-etal-2025-enhancing">
<titleInfo>
<title>Enhancing Time Awareness in Generative Recommendation</title>
</titleInfo>
<name type="personal">
<namePart type="given">Sunkyung</namePart>
<namePart type="family">Lee</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Seongmin</namePart>
<namePart type="family">Park</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Jonghyo</namePart>
<namePart type="family">Kim</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Mincheol</namePart>
<namePart type="family">Yoon</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Jongwuk</namePart>
<namePart type="family">Lee</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<originInfo>
<dateIssued>2025-11</dateIssued>
</originInfo>
<typeOfResource>text</typeOfResource>
<relatedItem type="host">
<titleInfo>
<title>Findings of the Association for Computational Linguistics: EMNLP 2025</title>
</titleInfo>
<name type="personal">
<namePart type="given">Christos</namePart>
<namePart type="family">Christodoulopoulos</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Tanmoy</namePart>
<namePart type="family">Chakraborty</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Carolyn</namePart>
<namePart type="family">Rose</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Violet</namePart>
<namePart type="family">Peng</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<originInfo>
<publisher>Association for Computational Linguistics</publisher>
<place>
<placeTerm type="text">Suzhou, China</placeTerm>
</place>
</originInfo>
<genre authority="marcgt">conference publication</genre>
<identifier type="isbn">979-8-89176-335-7</identifier>
</relatedItem>
<abstract>Generative recommendation has emerged as a promising paradigm that formulates the recommendations into a text-to-text generation task, harnessing the vast knowledge of large language models. However, existing studies focus on considering the sequential order of items and neglect to handle the temporal dynamics across items, which can imply evolving user preferences. To address this limitation, we propose a novel model, Generative Recommender Using Time awareness (GRUT), effectively capturing hidden user preferences via various temporal signals. We first introduce Time-aware Prompting, consisting of two key contexts. The user-level temporal context models personalized temporal patterns across timestamps and time intervals, while the item-level transition context provides transition patterns across users. We also devise Trend-aware Inference, a training-free method that enhances rankings by incorporating trend information about items with generation likelihood. Extensive experiments demonstrate that GRUT outperforms state-of-the-art models, with gains of up to 15.4% and 14.3% in Recall@5 and NDCG@5 across four benchmark datasets. The source code is available at https://github.com/skleee/GRUT.</abstract>
<identifier type="citekey">lee-etal-2025-enhancing</identifier>
<location>
<url>https://aclanthology.org/2025.findings-emnlp.1300/</url>
</location>
<part>
<date>2025-11</date>
<extent unit="page">
<start>23917</start>
<end>23933</end>
</extent>
</part>
</mods>
</modsCollection>
%0 Conference Proceedings
%T Enhancing Time Awareness in Generative Recommendation
%A Lee, Sunkyung
%A Park, Seongmin
%A Kim, Jonghyo
%A Yoon, Mincheol
%A Lee, Jongwuk
%Y Christodoulopoulos, Christos
%Y Chakraborty, Tanmoy
%Y Rose, Carolyn
%Y Peng, Violet
%S Findings of the Association for Computational Linguistics: EMNLP 2025
%D 2025
%8 November
%I Association for Computational Linguistics
%C Suzhou, China
%@ 979-8-89176-335-7
%F lee-etal-2025-enhancing
%X Generative recommendation has emerged as a promising paradigm that formulates the recommendations into a text-to-text generation task, harnessing the vast knowledge of large language models. However, existing studies focus on considering the sequential order of items and neglect to handle the temporal dynamics across items, which can imply evolving user preferences. To address this limitation, we propose a novel model, Generative Recommender Using Time awareness (GRUT), effectively capturing hidden user preferences via various temporal signals. We first introduce Time-aware Prompting, consisting of two key contexts. The user-level temporal context models personalized temporal patterns across timestamps and time intervals, while the item-level transition context provides transition patterns across users. We also devise Trend-aware Inference, a training-free method that enhances rankings by incorporating trend information about items with generation likelihood. Extensive experiments demonstrate that GRUT outperforms state-of-the-art models, with gains of up to 15.4% and 14.3% in Recall@5 and NDCG@5 across four benchmark datasets. The source code is available at https://github.com/skleee/GRUT.
%U https://aclanthology.org/2025.findings-emnlp.1300/
%P 23917-23933
Markdown (Informal)
[Enhancing Time Awareness in Generative Recommendation](https://aclanthology.org/2025.findings-emnlp.1300/) (Lee et al., Findings 2025)
ACL
- Sunkyung Lee, Seongmin Park, Jonghyo Kim, Mincheol Yoon, and Jongwuk Lee. 2025. Enhancing Time Awareness in Generative Recommendation. In Findings of the Association for Computational Linguistics: EMNLP 2025, pages 23917–23933, Suzhou, China. Association for Computational Linguistics.