LaMP-Val: Large Language Models Empower Personalized Valuation in Auction

Jie Sun, Tianyu Zhang, Houcheng Jiang, Kexin Huang, Xiang Shu, Zhibo Zhu, Lintao Ma, Xingyu Lu, Jun Zhou, Junkang Wu, Chi Luo, An Zhang, Jiancan Wu, Xiang Wang


Abstract
Auctions are a vital economic mechanism used to determine the market value of goods or services through competitive bidding within a specific framework. However, much of the current research primarily focuses on the bidding algorithms used within auction mechanisms. This often neglects the potential benefits of incorporating individual users’ unique preferences into the valuation process. Our theoretical and empirical analysis demonstrates that valuation errors can significantly impact the overall utility. To bridge this gap, we propose a personalized valuation framework, namely Large Language Models-powered Personalized Valuation (LaMP-Val), which integrates Large Language Models to incorporate personalized semantic preference into users valuation process. LaMP-Val integrating three components: data, learning, and evaluation. The data component tackles the challenge of building a novel dataset specifically for LLMs fine-tuning in personalized valuation modeling. The learning component introduces a diversity template to enhance LLMs’ capacity for modeling fine-grained personal valuation patterns. The evaluation component establishes a closed-loop system where LLM-generated valuations interact with bidding strategies and auction. It proposes two novel metrics to quantify valuation precision and bidding intention accuracy in personalized scenarios. Extensive experiments show that LaMP-Val more accurately captures personalized values and achieves greater profits than baseline approaches.
Anthology ID:
2025.findings-emnlp.31
Volume:
Findings of the Association for Computational Linguistics: EMNLP 2025
Month:
November
Year:
2025
Address:
Suzhou, China
Editors:
Christos Christodoulopoulos, Tanmoy Chakraborty, Carolyn Rose, Violet Peng
Venue:
Findings
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
579–595
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URL:
https://aclanthology.org/2025.findings-emnlp.31/
DOI:
Bibkey:
Cite (ACL):
Jie Sun, Tianyu Zhang, Houcheng Jiang, Kexin Huang, Xiang Shu, Zhibo Zhu, Lintao Ma, Xingyu Lu, Jun Zhou, Junkang Wu, Chi Luo, An Zhang, Jiancan Wu, and Xiang Wang. 2025. LaMP-Val: Large Language Models Empower Personalized Valuation in Auction. In Findings of the Association for Computational Linguistics: EMNLP 2025, pages 579–595, Suzhou, China. Association for Computational Linguistics.
Cite (Informal):
LaMP-Val: Large Language Models Empower Personalized Valuation in Auction (Sun et al., Findings 2025)
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https://aclanthology.org/2025.findings-emnlp.31.pdf
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