@inproceedings{sherritt-etal-2025-wildfirecan,
title = "{W}ild{F}ire{C}an-{MMD}: A Multimodal Dataset for Classification of User-Generated Content During Wildfires in {C}anada",
author = "Sherritt, Braeden and
Nejadgholi, Isar and
Aivaliotis, Efstratios and
Mslmani, Khaled and
Amini, Marzieh",
editor = "Inui, Kentaro and
Sakti, Sakriani and
Wang, Haofen and
Wong, Derek F. and
Bhattacharyya, Pushpak and
Banerjee, Biplab and
Ekbal, Asif and
Chakraborty, Tanmoy and
Singh, Dhirendra Pratap",
booktitle = "Proceedings of the 14th International Joint Conference on Natural Language Processing and the 4th Conference of the Asia-Pacific Chapter of the Association for Computational Linguistics",
month = dec,
year = "2025",
address = "Mumbai, India",
publisher = "The Asian Federation of Natural Language Processing and The Association for Computational Linguistics",
url = "https://aclanthology.org/2025.findings-ijcnlp.53/",
pages = "884--902",
ISBN = "979-8-89176-303-6",
abstract = "Rapid information access is vital during wildfires, yet traditional data sources are slow and costly. Social media offers real-time updates, but extracting relevant insights remains a challenge. In this work, we focus on multimodal wildfire social media data, which, although existing in current datasets, is currently underrepresented in Canadian contexts. We present WildFireCan-MMD, a new multimodal dataset of X posts from recent Canadian wildfires, annotated across twelve key themes. We evaluate zero-shot vision-language models on this dataset and compare their results with those of custom-trained and baseline classifiers. We show that while baseline methods and zero-shot prompting offer quick deployment, custom-trained models outperform them when labelled data is available. Our best-performing custom model reaches 84.48{\ensuremath{\pm}}0.69{\%} f-score, outperforming VLMs and baseline classifiers. We also demonstrate how this model can be used to uncover trends during wildfires, through the collection and analysis of a large unlabeled dataset. Our dataset facilitates future research in wildfire response, and our findings highlight the importance of tailored datasets and task-specific training. Importantly, such datasets should be localized, as disaster response requirements vary across regions and contexts."
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<abstract>Rapid information access is vital during wildfires, yet traditional data sources are slow and costly. Social media offers real-time updates, but extracting relevant insights remains a challenge. In this work, we focus on multimodal wildfire social media data, which, although existing in current datasets, is currently underrepresented in Canadian contexts. We present WildFireCan-MMD, a new multimodal dataset of X posts from recent Canadian wildfires, annotated across twelve key themes. We evaluate zero-shot vision-language models on this dataset and compare their results with those of custom-trained and baseline classifiers. We show that while baseline methods and zero-shot prompting offer quick deployment, custom-trained models outperform them when labelled data is available. Our best-performing custom model reaches 84.48\ensuremath\pm0.69% f-score, outperforming VLMs and baseline classifiers. We also demonstrate how this model can be used to uncover trends during wildfires, through the collection and analysis of a large unlabeled dataset. Our dataset facilitates future research in wildfire response, and our findings highlight the importance of tailored datasets and task-specific training. Importantly, such datasets should be localized, as disaster response requirements vary across regions and contexts.</abstract>
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%0 Conference Proceedings
%T WildFireCan-MMD: A Multimodal Dataset for Classification of User-Generated Content During Wildfires in Canada
%A Sherritt, Braeden
%A Nejadgholi, Isar
%A Aivaliotis, Efstratios
%A Mslmani, Khaled
%A Amini, Marzieh
%Y Inui, Kentaro
%Y Sakti, Sakriani
%Y Wang, Haofen
%Y Wong, Derek F.
%Y Bhattacharyya, Pushpak
%Y Banerjee, Biplab
%Y Ekbal, Asif
%Y Chakraborty, Tanmoy
%Y Singh, Dhirendra Pratap
%S Proceedings of the 14th International Joint Conference on Natural Language Processing and the 4th Conference of the Asia-Pacific Chapter of the Association for Computational Linguistics
%D 2025
%8 December
%I The Asian Federation of Natural Language Processing and The Association for Computational Linguistics
%C Mumbai, India
%@ 979-8-89176-303-6
%F sherritt-etal-2025-wildfirecan
%X Rapid information access is vital during wildfires, yet traditional data sources are slow and costly. Social media offers real-time updates, but extracting relevant insights remains a challenge. In this work, we focus on multimodal wildfire social media data, which, although existing in current datasets, is currently underrepresented in Canadian contexts. We present WildFireCan-MMD, a new multimodal dataset of X posts from recent Canadian wildfires, annotated across twelve key themes. We evaluate zero-shot vision-language models on this dataset and compare their results with those of custom-trained and baseline classifiers. We show that while baseline methods and zero-shot prompting offer quick deployment, custom-trained models outperform them when labelled data is available. Our best-performing custom model reaches 84.48\ensuremath\pm0.69% f-score, outperforming VLMs and baseline classifiers. We also demonstrate how this model can be used to uncover trends during wildfires, through the collection and analysis of a large unlabeled dataset. Our dataset facilitates future research in wildfire response, and our findings highlight the importance of tailored datasets and task-specific training. Importantly, such datasets should be localized, as disaster response requirements vary across regions and contexts.
%U https://aclanthology.org/2025.findings-ijcnlp.53/
%P 884-902
Markdown (Informal)
[WildFireCan-MMD: A Multimodal Dataset for Classification of User-Generated Content During Wildfires in Canada](https://aclanthology.org/2025.findings-ijcnlp.53/) (Sherritt et al., Findings 2025)
ACL