The (Possible) Use of AI Tools for Processing Texts in Journalism in Bulgarian

Ruslana Margova


Abstract
This study examines the technological gaps in text-processing AI tools available to Bulgarian-language journalists and how these tools might better support journalistic practices. Through a systematic analysis of current technologies across three key domains—monitoring and information gathering, content production, and content dissemination—the research reveals significant disparities between international standards and local capabilities. While some resources exist for Bulgarian journalism, including news aggregators, translation services, these tools often lack transparency, update infrequently, or provide insufficient functionality for professional journalistic needs. Large language models (LLMs) offer promising possibilities but remain underutilised in Bulgarian newsrooms. The article provides a case study about the practical use of AI. The study recommends strategic investment in language-specific AI, targeted training, transparency standards, and ethical frameworks to improve journalistic capacity and information quality in Bulgaria, as trustworthy journalism must reach wider audiences to drown out disinformation.
Anthology ID:
2025.jclib-1.5
Volume:
Journal Computational Linguistics in Bulgaria
Month:
July
Year:
2025
Address:
Sofia, Bulgaria
Editor:
Svetla Koeva
Venue:
JCLIB
SIG:
Publisher:
Institute for Bulgarian Language, Department of Computational Linguistics, Bulgarian Academy of Sciences
Note:
Pages:
84–102
Language:
URL:
https://aclanthology.org/2025.jclib-1.5/
DOI:
10.47810/JCLIB.1.2025.05
Bibkey:
Cite (ACL):
Ruslana Margova. 2025. The (Possible) Use of AI Tools for Processing Texts in Journalism in Bulgarian. Journal Computational Linguistics in Bulgaria, 1:84–102.
Cite (Informal):
The (Possible) Use of AI Tools for Processing Texts in Journalism in Bulgarian (Margova, JCLIB 2025)
Copy Citation:
PDF:
https://aclanthology.org/2025.jclib-1.5.pdf