@inproceedings{rai-etal-2025-social,
title = "Social Norms in Cinema: A Cross-Cultural Analysis of Shame, Pride and Prejudice",
author = "Rai, Sunny and
Zaveri, Khushang and
Havaldar, Shreya and
Nema, Soumna and
Ungar, Lyle and
Guntuku, Sharath Chandra",
editor = "Chiruzzo, Luis and
Ritter, Alan and
Wang, Lu",
booktitle = "Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers)",
month = apr,
year = "2025",
address = "Albuquerque, New Mexico",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2025.naacl-long.568/",
doi = "10.18653/v1/2025.naacl-long.568",
pages = "11396--11415",
ISBN = "979-8-89176-189-6",
abstract = "Shame and pride are social emotions expressed across cultures to motivate and regulate people{'}s thoughts, feelings, and behaviors. In this paper, we introduce the first cross-cultural dataset of over 10k shame/pride-related expressions with underlying social expectations from {\textasciitilde}5.4K Bollywood and Hollywood movies. We examine *how* and *why* shame and pride are expressed across cultures using a blend of psychology-informed language analysis combined with large language models. We find significant cross-cultural differences in shame and pride expression aligning with known cultural tendencies of the USA and India {--} e.g., in Hollywood, shame-expressions predominantly discuss *self* whereas shame is expressed toward *others* in Bollywood. Women are more sanctioned across cultures and for violating similar social expectations."
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<abstract>Shame and pride are social emotions expressed across cultures to motivate and regulate people’s thoughts, feelings, and behaviors. In this paper, we introduce the first cross-cultural dataset of over 10k shame/pride-related expressions with underlying social expectations from ~5.4K Bollywood and Hollywood movies. We examine *how* and *why* shame and pride are expressed across cultures using a blend of psychology-informed language analysis combined with large language models. We find significant cross-cultural differences in shame and pride expression aligning with known cultural tendencies of the USA and India – e.g., in Hollywood, shame-expressions predominantly discuss *self* whereas shame is expressed toward *others* in Bollywood. Women are more sanctioned across cultures and for violating similar social expectations.</abstract>
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%0 Conference Proceedings
%T Social Norms in Cinema: A Cross-Cultural Analysis of Shame, Pride and Prejudice
%A Rai, Sunny
%A Zaveri, Khushang
%A Havaldar, Shreya
%A Nema, Soumna
%A Ungar, Lyle
%A Guntuku, Sharath Chandra
%Y Chiruzzo, Luis
%Y Ritter, Alan
%Y Wang, Lu
%S Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers)
%D 2025
%8 April
%I Association for Computational Linguistics
%C Albuquerque, New Mexico
%@ 979-8-89176-189-6
%F rai-etal-2025-social
%X Shame and pride are social emotions expressed across cultures to motivate and regulate people’s thoughts, feelings, and behaviors. In this paper, we introduce the first cross-cultural dataset of over 10k shame/pride-related expressions with underlying social expectations from ~5.4K Bollywood and Hollywood movies. We examine *how* and *why* shame and pride are expressed across cultures using a blend of psychology-informed language analysis combined with large language models. We find significant cross-cultural differences in shame and pride expression aligning with known cultural tendencies of the USA and India – e.g., in Hollywood, shame-expressions predominantly discuss *self* whereas shame is expressed toward *others* in Bollywood. Women are more sanctioned across cultures and for violating similar social expectations.
%R 10.18653/v1/2025.naacl-long.568
%U https://aclanthology.org/2025.naacl-long.568/
%U https://doi.org/10.18653/v1/2025.naacl-long.568
%P 11396-11415
Markdown (Informal)
[Social Norms in Cinema: A Cross-Cultural Analysis of Shame, Pride and Prejudice](https://aclanthology.org/2025.naacl-long.568/) (Rai et al., NAACL 2025)
ACL
- Sunny Rai, Khushang Zaveri, Shreya Havaldar, Soumna Nema, Lyle Ungar, and Sharath Chandra Guntuku. 2025. Social Norms in Cinema: A Cross-Cultural Analysis of Shame, Pride and Prejudice. In Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers), pages 11396–11415, Albuquerque, New Mexico. Association for Computational Linguistics.