From Tea to Symbol: A Multimodal Discourse Analysis of HeyTea’s Branding Discourses

Tian Gao

From Tea to Symbol: A Multimodal Discourse Analysis of HeyTea’s Branding Discourses

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Anthology ID:: 2025.paclic-1.78
Volume:: Proceedings of the 39th Pacific Asia Conference on Language, Information and Computation
Month:: December
Year:: 2025
Address:: Hanoi, Vietnam
Editors:: Chu-Ren Huang, Yasunari Harada, Jong-Bok Kim, Nguyen T.M. Huyen, Le Thanh Huong, Pham Hien, Emmanuele Chersoni, Le Minh Nguyen, Rachel Edita Oñate Roxas, Sherly Dita
Venue:: PACLIC
SIG:
Publisher:: Association for Computational Linguistics
Note:
Pages:: 831
Language:
URL:: https://aclanthology.org/2025.paclic-1.78/
DOI:
Bibkey:
Cite (ACL):: Tian Gao. 2025. From Tea to Symbol: A Multimodal Discourse Analysis of HeyTea’s Branding Discourses. In Proceedings of the 39th Pacific Asia Conference on Language, Information and Computation, pages 831–831, Hanoi, Vietnam. Association for Computational Linguistics.
Cite (Informal):: From Tea to Symbol: A Multimodal Discourse Analysis of HeyTea’s Branding Discourses (Gao, PACLIC 2025)
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PDF:: https://aclanthology.org/2025.paclic-1.78.pdf

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@inproceedings{gao-2025-tea,
    title = "From Tea to Symbol: A Multimodal Discourse Analysis of {H}ey{T}ea{'}s Branding Discourses",
    author = "Gao, Tian",
    editor = "Huang, Chu-Ren  and
      Harada, Yasunari  and
      Kim, Jong-Bok  and
      Huyen, Nguyen T.M.  and
      Huong, Le Thanh  and
      Hien, Pham  and
      Chersoni, Emmanuele  and
      Nguyen, Le Minh  and
      Roxas, Rachel Edita O{\~n}ate  and
      Dita, Sherly",
    booktitle = "Proceedings of the 39th Pacific {A}sia Conference on Language, Information and Computation",
    month = dec,
    year = "2025",
    address = "Hanoi, Vietnam",
    publisher = "Association for Computational Linguistics",
    url = "https://aclanthology.org/2025.paclic-1.78/",
    pages = "831--831"
}

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%0 Conference Proceedings
%T From Tea to Symbol: A Multimodal Discourse Analysis of HeyTea’s Branding Discourses
%A Gao, Tian
%Y Huang, Chu-Ren
%Y Harada, Yasunari
%Y Kim, Jong-Bok
%Y Huyen, Nguyen T.M.
%Y Huong, Le Thanh
%Y Hien, Pham
%Y Chersoni, Emmanuele
%Y Nguyen, Le Minh
%Y Roxas, Rachel Edita Oñate
%Y Dita, Sherly
%S Proceedings of the 39th Pacific Asia Conference on Language, Information and Computation
%D 2025
%8 December
%I Association for Computational Linguistics
%C Hanoi, Vietnam
%F gao-2025-tea
%U https://aclanthology.org/2025.paclic-1.78/
%P 831-831

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Markdown (Informal)

[From Tea to Symbol: A Multimodal Discourse Analysis of HeyTea’s Branding Discourses](https://aclanthology.org/2025.paclic-1.78/) (Gao, PACLIC 2025)

From Tea to Symbol: A Multimodal Discourse Analysis of HeyTea’s Branding Discourses (Gao, PACLIC 2025)

ACL

Tian Gao. 2025. From Tea to Symbol: A Multimodal Discourse Analysis of HeyTea’s Branding Discourses. In Proceedings of the 39th Pacific Asia Conference on Language, Information and Computation, pages 831–831, Hanoi, Vietnam. Association for Computational Linguistics.