@inproceedings{gao-2025-tea,
    title = "From Tea to Symbol: A Multimodal Discourse Analysis of {H}ey{T}ea{'}s Branding Discourses",
    author = "Gao, Tian",
    editor = "Huang, Chu-Ren  and
      Harada, Yasunari  and
      Kim, Jong-Bok  and
      Huyen, Nguyen T.M.  and
      Huong, Le Thanh  and
      Hien, Pham  and
      Chersoni, Emmanuele  and
      Nguyen, Le Minh  and
      Roxas, Rachel Edita O{\~n}ate  and
      Dita, Sherly",
    booktitle = "Proceedings of the 39th Pacific {A}sia Conference on Language, Information and Computation",
    month = dec,
    year = "2025",
    address = "Hanoi, Vietnam",
    publisher = "Association for Computational Linguistics",
    url = "https://aclanthology.org/2025.paclic-1.78/",
    pages = "831--831"
}