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        <title>Catching Stray Balls: Football, fandom, and the impact on digital discourse</title>
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            <namePart type="given">Agostina</namePart>
            <namePart type="family">Calabrese</namePart>
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    <abstract>This paper examines how emotional responses to football matches influence online discourse across digital spaces on Reddit. By analysing millions of posts from dozens of subreddits, it demonstrates that real-world events trigger sentiment shifts that move across communities. It shows that negative sentiment correlates with problematic language; match outcomes directly influence sentiment and posting habits; sentiment can transfer to unrelated communities; and offers insights into the content of this shifting discourse. These findings reveal how digital spaces function not as isolated environments, but as interconnected emotional ecosystems vulnerable to cross-domain contagion triggered by real-world events, contributing to our understanding of the propagation of online toxicity. While football is used as a case-study to computationally measure affective causes and movements, these patterns have implications for understanding online communities broadly.</abstract>
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%0 Conference Proceedings
%T Catching Stray Balls: Football, fandom, and the impact on digital discourse
%A Hill, Mark
%Y Calabrese, Agostina
%Y de Kock, Christine
%Y Nozza, Debora
%Y Plaza-del-Arco, Flor Miriam
%Y Talat, Zeerak
%Y Vargas, Francielle
%S Proceedings of the The 9th Workshop on Online Abuse and Harms (WOAH)
%D 2025
%8 August
%I Association for Computational Linguistics
%C Vienna, Austria
%@ 979-8-89176-105-6
%F hill-2025-catching
%X This paper examines how emotional responses to football matches influence online discourse across digital spaces on Reddit. By analysing millions of posts from dozens of subreddits, it demonstrates that real-world events trigger sentiment shifts that move across communities. It shows that negative sentiment correlates with problematic language; match outcomes directly influence sentiment and posting habits; sentiment can transfer to unrelated communities; and offers insights into the content of this shifting discourse. These findings reveal how digital spaces function not as isolated environments, but as interconnected emotional ecosystems vulnerable to cross-domain contagion triggered by real-world events, contributing to our understanding of the propagation of online toxicity. While football is used as a case-study to computationally measure affective causes and movements, these patterns have implications for understanding online communities broadly.
%U https://aclanthology.org/2025.woah-1.17/
%P 192-205

Markdown (Informal)

[Catching Stray Balls: Football, fandom, and the impact on digital discourse](https://aclanthology.org/2025.woah-1.17/) (Hill, WOAH 2025)

• Catching Stray Balls: Football, fandom, and the impact on digital discourse (Hill, WOAH 2025)

ACL

• Mark Hill. 2025. Catching Stray Balls: Football, fandom, and the impact on digital discourse. In Proceedings of the The 9th Workshop on Online Abuse and Harms (WOAH), pages 192–205, Vienna, Austria. Association for Computational Linguistics.