Auto-AdvER: Disentangling Condition, History, and Commercial Offers in Automotive Advertisements

Filippos Ventirozos, Ioanna Nteka, Tania Nandy, Jozef Bača, Charlie Roadhouse, Peter A. Appleby, Matthew Shardlow


Abstract
This paper presents a case study on the development of Auto-AdvER, a specialised span-labelling schema, along with its corresponding dataset for the textual car advertisement domain. Developed with industry needs in mind, Auto-AdvER is designed to enhance text mining analytics in this domain and contributes a linguistically unique sequence-labelling dataset. We introduce a schema consisting of three labels: ’Condition’, ’Historic’, and ’Sales Options’. We outline the guiding principles for annotation, describe the methodology for schema development, and present the results of an annotation study demonstrating an inter-annotator agreement of 78%. Furthermore, we compare the performance of various models, including transformer encoder models (BERT, DeBERTaV3) and transformer decoder-based open- and closed-source large language models: Llama, Qwen, GPT, and Gemini, as well as conditional random fields. Our results show that a fine-tuned DeBERTaV3 encoder achieves the highest F1-score, followed closely by conditional random fields, while the large language models reach the highest precision but lower recall. We present this work as a stepping stone towards more fine-grained analysis and discuss Auto-AdvER’s potential impact on advertisement analytics, pricing, and customer insights. Potential applications include the analysis of market dynamics and data-driven predictive maintenance.
Anthology ID:
2026.aacl-long.28
Volume:
Proceedings of the 15th International Joint Conference on Natural Language Processing and the 5th Conference of the Asia-Pacific Chapter of the Association for Computational Linguistics (Volume 1: Long Papers)
Month:
November
Year:
2026
Address:
Hengqin, China
Editors:
Yue Zhang, Ruifeng Xu, Ayu Purwarianti, Tong Rong, Jun Suzuki
Venues:
AACL | IJCNLP
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
603–619
Language:
URL:
https://aclanthology.org/2026.aacl-long.28/
DOI:
Bibkey:
Cite (ACL):
Filippos Ventirozos, Ioanna Nteka, Tania Nandy, Jozef Bača, Charlie Roadhouse, Peter A. Appleby, and Matthew Shardlow. 2026. Auto-AdvER: Disentangling Condition, History, and Commercial Offers in Automotive Advertisements. In Proceedings of the 15th International Joint Conference on Natural Language Processing and the 5th Conference of the Asia-Pacific Chapter of the Association for Computational Linguistics (Volume 1: Long Papers), pages 603–619, Hengqin, China. Association for Computational Linguistics.
Cite (Informal):
Auto-AdvER: Disentangling Condition, History, and Commercial Offers in Automotive Advertisements (Ventirozos et al., AACL-IJCNLP 2026)
Copy Citation:
PDF:
https://aclanthology.org/2026.aacl-long.28.pdf