@inproceedings{jeon-etal-2026-mllms,
title = "Do {MLLM}s Capture How Interfaces Guide User Behavior? A Benchmark for Multimodal {UI}/{UX} Design Understanding",
author = "Jeon, Jaehyun and
Kim, Min Soo and
Yoon, Janghan and
Shim, Sumin and
Choi, Yejin and
Kim, Hanbin and
Kim, Dae Hyun and
Yu, Youngjae",
editor = "Liakata, Maria and
Moreira, Viviane P. and
Zhang, Jiajun and
Jurgens, David",
booktitle = "Proceedings of the 64th Annual Meeting of the {A}ssociation for {C}omputational {L}inguistics (Volume 1: Long Papers)",
month = jul,
year = "2026",
address = "San Diego, California, United States",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2026.acl-long.2049/",
pages = "44269--44294",
ISBN = "979-8-89176-390-6",
abstract = "User interface (UI) design goes beyond visuals to shape user experience (UX), underscoring the shift toward UI/UX as a unified concept. While recent studies have explored UI evaluation using Multimodal Large Language Models (MLLMs), they largely focus on surface-level features, overlooking how design choices influence user behavior at scale. To fill this gap, we introduce WiserUI-Bench, a novel benchmark for multimodal understanding of how UI/UX design affects user behavior, built on 300 real-world UI image pairs from industry A/B tests, with empirically validated winners that induced more user actions. For future design progress in practice, post-hoc understanding of why such winners succeed with mass users is also required; we support this via expert-curated key interpretations for each instance. Experiments across multiple MLLMs on WiserUI-Bench for two main tasks, (1) predicting the more effective UI image between an A/B-tested pair, and (2) explaining it post-hoc in alignment with expert interpretations, show that models exhibit limited understanding of the behavioral impact of UI/UX design. We believe our work will foster research on leveraging MLLMs for visual design in user behavior contexts."
}<?xml version="1.0" encoding="UTF-8"?>
<modsCollection xmlns="http://www.loc.gov/mods/v3">
<mods ID="jeon-etal-2026-mllms">
<titleInfo>
<title>Do MLLMs Capture How Interfaces Guide User Behavior? A Benchmark for Multimodal UI/UX Design Understanding</title>
</titleInfo>
<name type="personal">
<namePart type="given">Jaehyun</namePart>
<namePart type="family">Jeon</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Min</namePart>
<namePart type="given">Soo</namePart>
<namePart type="family">Kim</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Janghan</namePart>
<namePart type="family">Yoon</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Sumin</namePart>
<namePart type="family">Shim</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Yejin</namePart>
<namePart type="family">Choi</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Hanbin</namePart>
<namePart type="family">Kim</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Dae</namePart>
<namePart type="given">Hyun</namePart>
<namePart type="family">Kim</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Youngjae</namePart>
<namePart type="family">Yu</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<originInfo>
<dateIssued>2026-07</dateIssued>
</originInfo>
<typeOfResource>text</typeOfResource>
<relatedItem type="host">
<titleInfo>
<title>Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)</title>
</titleInfo>
<name type="personal">
<namePart type="given">Maria</namePart>
<namePart type="family">Liakata</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Viviane</namePart>
<namePart type="given">P</namePart>
<namePart type="family">Moreira</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Jiajun</namePart>
<namePart type="family">Zhang</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">David</namePart>
<namePart type="family">Jurgens</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<originInfo>
<publisher>Association for Computational Linguistics</publisher>
<place>
<placeTerm type="text">San Diego, California, United States</placeTerm>
</place>
</originInfo>
<genre authority="marcgt">conference publication</genre>
<identifier type="isbn">979-8-89176-390-6</identifier>
</relatedItem>
<abstract>User interface (UI) design goes beyond visuals to shape user experience (UX), underscoring the shift toward UI/UX as a unified concept. While recent studies have explored UI evaluation using Multimodal Large Language Models (MLLMs), they largely focus on surface-level features, overlooking how design choices influence user behavior at scale. To fill this gap, we introduce WiserUI-Bench, a novel benchmark for multimodal understanding of how UI/UX design affects user behavior, built on 300 real-world UI image pairs from industry A/B tests, with empirically validated winners that induced more user actions. For future design progress in practice, post-hoc understanding of why such winners succeed with mass users is also required; we support this via expert-curated key interpretations for each instance. Experiments across multiple MLLMs on WiserUI-Bench for two main tasks, (1) predicting the more effective UI image between an A/B-tested pair, and (2) explaining it post-hoc in alignment with expert interpretations, show that models exhibit limited understanding of the behavioral impact of UI/UX design. We believe our work will foster research on leveraging MLLMs for visual design in user behavior contexts.</abstract>
<identifier type="citekey">jeon-etal-2026-mllms</identifier>
<location>
<url>https://aclanthology.org/2026.acl-long.2049/</url>
</location>
<part>
<date>2026-07</date>
<extent unit="page">
<start>44269</start>
<end>44294</end>
</extent>
</part>
</mods>
</modsCollection>
%0 Conference Proceedings
%T Do MLLMs Capture How Interfaces Guide User Behavior? A Benchmark for Multimodal UI/UX Design Understanding
%A Jeon, Jaehyun
%A Kim, Min Soo
%A Yoon, Janghan
%A Shim, Sumin
%A Choi, Yejin
%A Kim, Hanbin
%A Kim, Dae Hyun
%A Yu, Youngjae
%Y Liakata, Maria
%Y Moreira, Viviane P.
%Y Zhang, Jiajun
%Y Jurgens, David
%S Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)
%D 2026
%8 July
%I Association for Computational Linguistics
%C San Diego, California, United States
%@ 979-8-89176-390-6
%F jeon-etal-2026-mllms
%X User interface (UI) design goes beyond visuals to shape user experience (UX), underscoring the shift toward UI/UX as a unified concept. While recent studies have explored UI evaluation using Multimodal Large Language Models (MLLMs), they largely focus on surface-level features, overlooking how design choices influence user behavior at scale. To fill this gap, we introduce WiserUI-Bench, a novel benchmark for multimodal understanding of how UI/UX design affects user behavior, built on 300 real-world UI image pairs from industry A/B tests, with empirically validated winners that induced more user actions. For future design progress in practice, post-hoc understanding of why such winners succeed with mass users is also required; we support this via expert-curated key interpretations for each instance. Experiments across multiple MLLMs on WiserUI-Bench for two main tasks, (1) predicting the more effective UI image between an A/B-tested pair, and (2) explaining it post-hoc in alignment with expert interpretations, show that models exhibit limited understanding of the behavioral impact of UI/UX design. We believe our work will foster research on leveraging MLLMs for visual design in user behavior contexts.
%U https://aclanthology.org/2026.acl-long.2049/
%P 44269-44294
Markdown (Informal)
[Do MLLMs Capture How Interfaces Guide User Behavior? A Benchmark for Multimodal UI/UX Design Understanding](https://aclanthology.org/2026.acl-long.2049/) (Jeon et al., ACL 2026)
ACL
- Jaehyun Jeon, Min Soo Kim, Janghan Yoon, Sumin Shim, Yejin Choi, Hanbin Kim, Dae Hyun Kim, and Youngjae Yu. 2026. Do MLLMs Capture How Interfaces Guide User Behavior? A Benchmark for Multimodal UI/UX Design Understanding. In Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers), pages 44269–44294, San Diego, California, United States. Association for Computational Linguistics.