@inproceedings{he-2026-machine,
title = "Machine Translation in the Wild: User Reaction to Xiaohongshu{'}s Built-In Translation Feature",
author = "He, Sui",
editor = "Shterionov, Dimitar and
Vanmassenhove, Eva and
De Sisto, Mirella and
Blain, Fred and
Pourmostafa Roshan Sharami, Javad and
Lepp, Lisa and
Manna, Chiara and
Rescigno, Argentina Anna and
Karakanta, Alina and
Rigouts Terryn, Ayla and
Lardelli, Manuel and
Resende, Natalia and
Murgolo, Elena and
Hackenbuchner, Jani{\c{c}}a and
Zaretskaya, Anna and
Espl{\`a}-Gomis, Miquel and
Etchegoyhen, Thierry and
Gromann, Dagmar and
Bawden, Rachel and
Haddow, Barry and
Szoc, Sara and
Forcada, Mikel and
Moniz, Helena",
booktitle = "Proceedings of the 26th Annual Conference of the {E}uropean Association for Machine Translation (Volume 1)",
month = jun,
year = "2026",
address = "Tilburg, The Netherlands",
publisher = "European Association for Machine Translation",
url = "https://aclanthology.org/2026.eamt-1.52/",
pages = "813--825",
ISBN = "9789403901411",
abstract = "This paper examines user reactions to the launch of the machine translation (MT) feature on Xiaohongshu, a Chinese social media and e-commerce platform, in January 2025. Drawing on a dataset of 6,723 comments collected from 11 official posts promoting the translation function, this paper combines sentiment analysis with thematic analysis to investigate how users perceived and experimented with this function. Results show that reactions were generally positive, although concerns about functionality, accessibility, and translation accuracy were also expressed. In addition, users actively tested the function with inputs that fail to represent everyday online communication, including stand-alone words and phrases, abbreviations, internet slang, and symbolic or encoded forms. Successful decoding of these texts elicited positive responses, while testing of more conventional language remained fairly limited. This could lead to uncritical acceptance of MT outputs by users, highlighting the importance of closer collaboration among computer scientists, translation scholars, and platform designers to improve MT performance and promote informed user engagement in real-world deployment of MT functions."
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<abstract>This paper examines user reactions to the launch of the machine translation (MT) feature on Xiaohongshu, a Chinese social media and e-commerce platform, in January 2025. Drawing on a dataset of 6,723 comments collected from 11 official posts promoting the translation function, this paper combines sentiment analysis with thematic analysis to investigate how users perceived and experimented with this function. Results show that reactions were generally positive, although concerns about functionality, accessibility, and translation accuracy were also expressed. In addition, users actively tested the function with inputs that fail to represent everyday online communication, including stand-alone words and phrases, abbreviations, internet slang, and symbolic or encoded forms. Successful decoding of these texts elicited positive responses, while testing of more conventional language remained fairly limited. This could lead to uncritical acceptance of MT outputs by users, highlighting the importance of closer collaboration among computer scientists, translation scholars, and platform designers to improve MT performance and promote informed user engagement in real-world deployment of MT functions.</abstract>
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%0 Conference Proceedings
%T Machine Translation in the Wild: User Reaction to Xiaohongshu’s Built-In Translation Feature
%A He, Sui
%Y Shterionov, Dimitar
%Y Vanmassenhove, Eva
%Y De Sisto, Mirella
%Y Blain, Fred
%Y Pourmostafa Roshan Sharami, Javad
%Y Lepp, Lisa
%Y Manna, Chiara
%Y Rescigno, Argentina Anna
%Y Karakanta, Alina
%Y Rigouts Terryn, Ayla
%Y Lardelli, Manuel
%Y Resende, Natalia
%Y Murgolo, Elena
%Y Hackenbuchner, Janiça
%Y Zaretskaya, Anna
%Y Esplà-Gomis, Miquel
%Y Etchegoyhen, Thierry
%Y Gromann, Dagmar
%Y Bawden, Rachel
%Y Haddow, Barry
%Y Szoc, Sara
%Y Forcada, Mikel
%Y Moniz, Helena
%S Proceedings of the 26th Annual Conference of the European Association for Machine Translation (Volume 1)
%D 2026
%8 June
%I European Association for Machine Translation
%C Tilburg, The Netherlands
%@ 9789403901411
%F he-2026-machine
%X This paper examines user reactions to the launch of the machine translation (MT) feature on Xiaohongshu, a Chinese social media and e-commerce platform, in January 2025. Drawing on a dataset of 6,723 comments collected from 11 official posts promoting the translation function, this paper combines sentiment analysis with thematic analysis to investigate how users perceived and experimented with this function. Results show that reactions were generally positive, although concerns about functionality, accessibility, and translation accuracy were also expressed. In addition, users actively tested the function with inputs that fail to represent everyday online communication, including stand-alone words and phrases, abbreviations, internet slang, and symbolic or encoded forms. Successful decoding of these texts elicited positive responses, while testing of more conventional language remained fairly limited. This could lead to uncritical acceptance of MT outputs by users, highlighting the importance of closer collaboration among computer scientists, translation scholars, and platform designers to improve MT performance and promote informed user engagement in real-world deployment of MT functions.
%U https://aclanthology.org/2026.eamt-1.52/
%P 813-825
Markdown (Informal)
[Machine Translation in the Wild: User Reaction to Xiaohongshu’s Built-In Translation Feature](https://aclanthology.org/2026.eamt-1.52/) (He, EAMT 2026)
ACL