@inproceedings{kolekar-etal-2026-pinch,
    title = "A Pinch of {SFT}, A Dash of {RL}: When Reinforcement Learning Helps Long-Horizon Advertising Agents",
    author = "Kolekar, Aakash  and
      Genc, Sahika  and
      Sisman, Bunyamin  and
      Shariat, Shahriar  and
      Kachroo, Shree Vandana  and
      Saha, Avishek  and
      Wu, Qianli  and
      Singer, Ari  and
      Dumoulin, Benoit",
    editor = "Atanasova, Pepa  and
      Haffari, Gholamreza  and
      Wang, Minghan",
    booktitle = "Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing: Industry Track",
    month = oct,
    year = "2026",
    address = "Budapest, Hungary",
    publisher = "Association for Computational Linguistics",
    url = "https://aclanthology.org/2026.emnlp-industry.163/",
    pages = "2762--2778",
    ISBN = "979-8-89176-460-6"
}