@inproceedings{liu-etal-2026-beyond-query, title = "Beyond Query-Item Matching: Personalized Behavioral Relevance Modeling for {E}-commerce Search via Rubric-Guided Reinforcement Learning", author = "Liu, Yang and Wang, Chenxu and Shao, Jianzhi and Ji, Jun and Xu, Xiaozhou and Sun, Zhe and Hu, Wei", editor = "Atanasova, Pepa and Haffari, Gholamreza and Wang, Minghan", booktitle = "Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing: Industry Track", month = oct, year = "2026", address = "Budapest, Hungary", publisher = "Association for Computational Linguistics", url = "https://aclanthology.org/2026.emnlp-industry.86/", pages = "1444--1455", ISBN = "979-8-89176-460-6" }