Not What, But How: A Communicative Audit of LLM Response Framing

Siddhesh Milind Pawar, Sarah Masud, Haneul Yoo, Alice Oh, Isabelle Augenstein


Abstract
Large language models (LLMs) are being increasingly used to answer subjective, information-seeking questions, where users are sensitive to how responses are communicated, not just whether the answers are correct. Existing LLM evaluations for subjective cultural queries largely focus on factual correctness, ignoring how the response is framed. To this end, we introduce FRANZ, an automated FRAmework for respoNse characteriZation to conduct a communicative audit of LLM responses along four dimensions: cultural positioning, use of generalizing language, anthropomorphic cues, and adherence to conversational maxims. To enable this evaluation, we contribute SQUARE - a corpus of 376k subjective questions sourced from 57 subreddits and mapped to 7 countries and 19 question categories. We demonstrate FRANZ’s applicability by scoring responses from three open-weight LLMs. We observe that LLMs show statistically significant differences in the frequency with which they employ each response characteristic. Unlike single-dimensional audits, FRANZ reveals that insider positioning and anthropomorphism are positively coupled, with the degree of coupling varying by country, providing a diagnostic lens for identifying framing divergences.
Anthology ID:
2026.emnlp-main.1124
Volume:
Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing
Month:
October
Year:
2026
Address:
Budapest, Hungary
Editors:
Hung-Yi Lee, Sunipa Dev, Jessy Li, Desmond Elliott
Venue:
EMNLP
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SIGDAT
Publisher:
Association for Computational Linguistics
Note:
Pages:
25732–25765
Language:
URL:
https://aclanthology.org/2026.emnlp-main.1124/
DOI:
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Cite (ACL):
Siddhesh Milind Pawar, Sarah Masud, Haneul Yoo, Alice Oh, and Isabelle Augenstein. 2026. Not What, But How: A Communicative Audit of LLM Response Framing. In Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing, pages 25732–25765, Budapest, Hungary. Association for Computational Linguistics.
Cite (Informal):
Not What, But How: A Communicative Audit of LLM Response Framing (Pawar et al., EMNLP 2026)
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https://aclanthology.org/2026.emnlp-main.1124.pdf