I Know What You Meme, Even If it Emerged Today: Understanding Evolving Memes through Open-World Knowledge Acquisition

Shanhong Liu, Rui Cao, Pai Chet Ng, De Wen Soh


Abstract
Multimodal memes are dynamic and often require up-to-date background knowledge for interpretation. Existing methods often overlook such knowledge or rely on fixed parametric knowledge of pre-trained models that may be incomplete, outdated, or unavailable for emerging memes. We introduce Query-Retrieve-Conclude, a zero-shot framework that identifies missing knowledge, retrieves open-web evidence, and synthesizes evidence-grounded background knowledge for meme understanding and detection. We also introduce a curated meme understanding benchmark of recent memes from 2024–2026 with external background knowledge annotations. Experiments on three meme understanding datasets and five meme detection tasks show that our framework improves knowledge recovery, meme understanding and downstream detection over zero-shot baselines.
Anthology ID:
2026.emnlp-main.1354
Volume:
Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing
Month:
October
Year:
2026
Address:
Budapest, Hungary
Editors:
Hung-Yi Lee, Sunipa Dev, Jessy Li, Desmond Elliott
Venue:
EMNLP
SIG:
SIGDAT
Publisher:
Association for Computational Linguistics
Note:
Pages:
30853–30868
Language:
URL:
https://aclanthology.org/2026.emnlp-main.1354/
DOI:
Bibkey:
Cite (ACL):
Shanhong Liu, Rui Cao, Pai Chet Ng, and De Wen Soh. 2026. I Know What You Meme, Even If it Emerged Today: Understanding Evolving Memes through Open-World Knowledge Acquisition. In Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing, pages 30853–30868, Budapest, Hungary. Association for Computational Linguistics.
Cite (Informal):
I Know What You Meme, Even If it Emerged Today: Understanding Evolving Memes through Open-World Knowledge Acquisition (Liu et al., EMNLP 2026)
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PDF:
https://aclanthology.org/2026.emnlp-main.1354.pdf