He Said, She Said, They Simulated: Simulating Situated Gossip with LLM Agents

Yicong Tan, Yun Shen, Yang Zhang


Abstract
Gossip has been investigated primarily through vignette-based surveys, which provide limited insights into the dynamic and adaptive gossip behaviors within real-world contexts. To address these limitations, we introduce an LLM agent-based simulation framework, designed as a configurable experimental laboratory for gossip research. We validate our framework across three core dimensions of gossip dynamics: initiation, reaction, and perception. Our framework can reproduce several behavioral trends observed in human studies and enable analysis of agents’ reasoning and temporally unfolding interactions. We further augment the framework with a chain-of-reasoning mechanism to support exploratory investigation, demonstrating how explicit agent reasoning and experiment-level controllability enable the generation of hypotheses about gossip dynamics beyond fixed survey settings. Overall, our framework bridges LLM-based computational modeling and social science, complementing vignette-based methodologies and enabling controlled, systematic study of complex social behaviors. Our code is available at: https://github.com/TrustAIRLab/Gossip-Simulacra.
Anthology ID:
2026.emnlp-main.1618
Volume:
Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing
Month:
October
Year:
2026
Address:
Budapest, Hungary
Editors:
Hung-Yi Lee, Sunipa Dev, Jessy Li, Desmond Elliott
Venue:
EMNLP
SIG:
SIGDAT
Publisher:
Association for Computational Linguistics
Note:
Pages:
36763–36806
Language:
URL:
https://aclanthology.org/2026.emnlp-main.1618/
DOI:
Bibkey:
Cite (ACL):
Yicong Tan, Yun Shen, and Yang Zhang. 2026. He Said, She Said, They Simulated: Simulating Situated Gossip with LLM Agents. In Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing, pages 36763–36806, Budapest, Hungary. Association for Computational Linguistics.
Cite (Informal):
He Said, She Said, They Simulated: Simulating Situated Gossip with LLM Agents (Tan et al., EMNLP 2026)
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PDF:
https://aclanthology.org/2026.emnlp-main.1618.pdf