Fine-Tuning for Social-Media User Simulation: A Study Across Models and Evaluators

Sneheel Sarangi, Aurélien Bück-Kaeffer, Maximilian Puelma Touzel, Zachary Yang, Jean-François Godbout, Reihaneh Rabbany


Abstract
Does fine-tuning on a user’s social-media history make an LLM a better simulator of that user? We study this question using QLoRA, conditioning models on a user’s chronological action history and a reply thread before generating that user’s reply. Across 12 matched baseline–QLoRA pairs from four model families (0.8B–32B), plus a baseline-only 122B model, LLM-as-judge believability evaluations show that QLoRA improves several smaller models, has mixed effects on stronger models, and does not lift a sub-10B model into the strongest large-model tier. However, a real-versus-generated classifier gives a different result: QLoRA makes Qwen, OLMo, and Llama replies much less detectable, while Gemma remains readily detectable. Contextual believability and detector AUC are uncorrelated across systems. We further explore LLM evaluations: strong LLM judges agree on broad quality tiers, and a blind 200-comparison audit finds human–judge agreement of 66% when three strong judges agree and 47% when they split. The measured effect of QLoRA therefore depends on the evaluation axis.
Anthology ID:
2026.emnlp-main.2251
Volume:
Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing
Month:
October
Year:
2026
Address:
Budapest, Hungary
Editors:
Hung-Yi Lee, Sunipa Dev, Jessy Li, Desmond Elliott
Venue:
EMNLP
SIG:
SIGDAT
Publisher:
Association for Computational Linguistics
Note:
Pages:
51204–51232
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URL:
https://aclanthology.org/2026.emnlp-main.2251/
DOI:
Bibkey:
Cite (ACL):
Sneheel Sarangi, Aurélien Bück-Kaeffer, Maximilian Puelma Touzel, Zachary Yang, Jean-François Godbout, and Reihaneh Rabbany. 2026. Fine-Tuning for Social-Media User Simulation: A Study Across Models and Evaluators. In Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing, pages 51204–51232, Budapest, Hungary. Association for Computational Linguistics.
Cite (Informal):
Fine-Tuning for Social-Media User Simulation: A Study Across Models and Evaluators (Sarangi et al., EMNLP 2026)
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PDF:
https://aclanthology.org/2026.emnlp-main.2251.pdf