Who Laughs with Whom? Disentangling Influential Factors in Humor Preferences across User Clusters and LLMs

Soichiro Murakami, Hidetaka Kamigaito, Hiroya Takamura, Manabu Okumura


Abstract
Humor preferences vary widely across individuals and cultures, complicating the evaluation of humor using large language models (LLMs). In this study, we model heterogeneity in humor preferences in Oogiri, a Japanese creative response game, by clustering users with voting logs and estimating cluster-specific weights over interpretable preference factors using Bradley-Terry-Luce models. We elicit preference judgments from LLMs by prompting them to select the funnier response and found that user clusters exhibit distinct preference patterns and that the LLM results can resemble those of particular clusters. Finally, we demonstrate that, by persona prompting, LLM preferences can be directed toward a specific cluster. The scripts for data collection and analysis are publicly available to support reproducibility.
Anthology ID:
2026.emnlp-main.66
Volume:
Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing
Month:
October
Year:
2026
Address:
Budapest, Hungary
Editors:
Hung-Yi Lee, Sunipa Dev, Jessy Li, Desmond Elliott
Venue:
EMNLP
SIG:
SIGDAT
Publisher:
Association for Computational Linguistics
Note:
Pages:
1505–1530
Language:
URL:
https://aclanthology.org/2026.emnlp-main.66/
DOI:
Bibkey:
Cite (ACL):
Soichiro Murakami, Hidetaka Kamigaito, Hiroya Takamura, and Manabu Okumura. 2026. Who Laughs with Whom? Disentangling Influential Factors in Humor Preferences across User Clusters and LLMs. In Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing, pages 1505–1530, Budapest, Hungary. Association for Computational Linguistics.
Cite (Informal):
Who Laughs with Whom? Disentangling Influential Factors in Humor Preferences across User Clusters and LLMs (Murakami et al., EMNLP 2026)
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PDF:
https://aclanthology.org/2026.emnlp-main.66.pdf