Personalization Matters: Long-Horizon Conversation Agent with User-Centric Information in Online Shopping Interactions

Rena Wei Gao, Yue Dai, Hao Guan, Shengxiang Gao, Wangyang Wu, Yixin Shen, Jey Han Lau


Abstract
Personalized conversational shopping requires maintaining preference consistency over multi-turn interactions, where users reveal constraints gradually. Existing approaches often rely on static profiles and do not explicitly control long-horizon interaction behavior. We propose a multi-agent, multimodal Retrieval-Augmented Generation (RAG) framework that decomposes dialogue state tracking, recommendation retrieval, preference-aware reasoning, and response generation, while integrating product metadata, product reviews, image-derived descriptions, and user historical reviews. To evaluate interaction-level quality, we adopt a trajectory-level protocol with four dimensions: Global Preference Consistency, Cumulative Information Synthesis, Interaction Trajectory, and Tone Consistency. On an Amazon Reviews 2023 benchmark, retrieval-enabled variants outperform a no-RAG baseline on automatic trajectory metrics (average 4.82 vs. 3.74). In a small real-user study (n=5), the Full variant achieves the highest mean overall rating (4.60 vs. 2.20 for Baseline), providing exploratory evidence that role decomposition plus user-centric retrieval improves perceived personalization.
Anthology ID:
2026.findings-aacl.199
Volume:
Findings of the Association for Computational Linguistics: IJCNLP-AACL 2026
Month:
November
Year:
2026
Address:
Hengqin, China
Editors:
Yue Zhang, Ruifeng Xu, Ayu Purwarianti, Tong Rong, Jun Suzuki
Venue:
Findings
SIG:
Publisher:
Association for Computational Linguistics
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Pages:
3934–3978
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URL:
https://aclanthology.org/2026.findings-aacl.199/
DOI:
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Cite (ACL):
Rena Wei Gao, Yue Dai, Hao Guan, Shengxiang Gao, Wangyang Wu, Yixin Shen, and Jey Han Lau. 2026. Personalization Matters: Long-Horizon Conversation Agent with User-Centric Information in Online Shopping Interactions. In Findings of the Association for Computational Linguistics: IJCNLP-AACL 2026, pages 3934–3978, Hengqin, China. Association for Computational Linguistics.
Cite (Informal):
Personalization Matters: Long-Horizon Conversation Agent with User-Centric Information in Online Shopping Interactions (Gao et al., Findings 2026)
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https://aclanthology.org/2026.findings-aacl.199.pdf