@inproceedings{sathvik-etal-2026-betxplain,
title = "{B}et{X}plain: An Explanation-Annotated Dataset for Detecting Manipulative Betting Advertisements on Social Media",
author = "Sathvik, Msvpj and
Vangapandu, Parmitha and
Rane, Nishit Rahul and
Narkedimilli, Sathwik and
Lee, Mark and
Saxena, Akrati",
editor = "Zhang, Yue and
Xu, Ruifeng and
Purwarianti, Ayu and
Rong, Tong and
Suzuki, Jun",
booktitle = "Findings of the {A}ssociation for {C}omputational {L}inguistics: {IJCNLP}-{AACL} 2026",
month = nov,
year = "2026",
address = "Hengqin, China",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2026.findings-aacl.205/",
pages = "4073--4089",
ISBN = "979-8-89176-444-6",
abstract = "The promotion of betting applications on social media platforms has increased significantly in recent years. Many of these advertisements use persuasive techniques that may mislead users, encourage risky behavior, and potentially influence users' mental well-being. However, research on the automated detection of manipulative and deceptive betting advertisements remains limited due to the lack of publicly available annotated datasets. In this work, we introduce a new dataset of betting-related advertisements collected from two widely used social media platforms, Instagram and Reddit. The advertisements were manually annotated for manipulative and deceptive advertising practices. In addition to classification labels, the dataset includes human-provided explanations that describe the reasoning behind each annotation, enabling research into explainable approaches to detecting manipulative advertising. Furthermore, we analyze the strategies commonly used in betting advertisements and examine how these persuasive tactics may impact users' mental health. The proposed framework can also enable practical applications such as browser plugins that warn users about manipulative betting advertisements and automated web crawlers that help regulatory authorities monitor and detect such promotions online."
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<abstract>The promotion of betting applications on social media platforms has increased significantly in recent years. Many of these advertisements use persuasive techniques that may mislead users, encourage risky behavior, and potentially influence users’ mental well-being. However, research on the automated detection of manipulative and deceptive betting advertisements remains limited due to the lack of publicly available annotated datasets. In this work, we introduce a new dataset of betting-related advertisements collected from two widely used social media platforms, Instagram and Reddit. The advertisements were manually annotated for manipulative and deceptive advertising practices. In addition to classification labels, the dataset includes human-provided explanations that describe the reasoning behind each annotation, enabling research into explainable approaches to detecting manipulative advertising. Furthermore, we analyze the strategies commonly used in betting advertisements and examine how these persuasive tactics may impact users’ mental health. The proposed framework can also enable practical applications such as browser plugins that warn users about manipulative betting advertisements and automated web crawlers that help regulatory authorities monitor and detect such promotions online.</abstract>
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%0 Conference Proceedings
%T BetXplain: An Explanation-Annotated Dataset for Detecting Manipulative Betting Advertisements on Social Media
%A Sathvik, Msvpj
%A Vangapandu, Parmitha
%A Rane, Nishit Rahul
%A Narkedimilli, Sathwik
%A Lee, Mark
%A Saxena, Akrati
%Y Zhang, Yue
%Y Xu, Ruifeng
%Y Purwarianti, Ayu
%Y Rong, Tong
%Y Suzuki, Jun
%S Findings of the Association for Computational Linguistics: IJCNLP-AACL 2026
%D 2026
%8 November
%I Association for Computational Linguistics
%C Hengqin, China
%@ 979-8-89176-444-6
%F sathvik-etal-2026-betxplain
%X The promotion of betting applications on social media platforms has increased significantly in recent years. Many of these advertisements use persuasive techniques that may mislead users, encourage risky behavior, and potentially influence users’ mental well-being. However, research on the automated detection of manipulative and deceptive betting advertisements remains limited due to the lack of publicly available annotated datasets. In this work, we introduce a new dataset of betting-related advertisements collected from two widely used social media platforms, Instagram and Reddit. The advertisements were manually annotated for manipulative and deceptive advertising practices. In addition to classification labels, the dataset includes human-provided explanations that describe the reasoning behind each annotation, enabling research into explainable approaches to detecting manipulative advertising. Furthermore, we analyze the strategies commonly used in betting advertisements and examine how these persuasive tactics may impact users’ mental health. The proposed framework can also enable practical applications such as browser plugins that warn users about manipulative betting advertisements and automated web crawlers that help regulatory authorities monitor and detect such promotions online.
%U https://aclanthology.org/2026.findings-aacl.205/
%P 4073-4089
Markdown (Informal)
[BetXplain: An Explanation-Annotated Dataset for Detecting Manipulative Betting Advertisements on Social Media](https://aclanthology.org/2026.findings-aacl.205/) (Sathvik et al., Findings 2026)
ACL