@inproceedings{zhou-etal-2026-geo,
title = "{IF}-{GEO}: Conflict-Aware Instruction Fusion for Multi-Query Generative Engine Optimization",
author = "Zhou, Heyang and
Chen, Jiajia and
Chen, Xiaolu and
Bao, Jie and
Chen, Zhen and
Liao, Yong",
editor = "Liakata, Maria and
Moreira, Viviane P. and
Zhang, Jiajun and
Jurgens, David",
booktitle = "Findings of the {A}ssociation for {C}omputational {L}inguistics: {ACL} 2026",
month = jul,
year = "2026",
address = "San Diego, California, United States",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2026.findings-acl.1373/",
pages = "27576--27590",
ISBN = "979-8-89176-395-1",
abstract = "As Generative Engines revolutionize information retrieval by synthesizing direct answers from retrieved sources, ensuring source visibility becomes a significant challenge. Improving it through targeted content revisions is a practical strategy termed Generative Engine Optimization (GEO). However, optimizing a document for diverse queries presents a constrained optimization challenge where heterogeneous queries often impose conflicting and competing revision requirements under a limited content budget. To address this challenge, we propose IF-GEO, a ``diverge-then-converge'' framework comprising two phases: (i) mining distinct optimization preferences from representative latent queries; (ii) synthesizing a Global Revision Blueprint for guided editing by coordinating preferences via conflict-aware instruction fusion. To explicitly quantify IF-GEO{'}s objective of cross-query stability, we introduce risk-aware stability metrics. Experiments on multi-query benchmarks demonstrate that IF-GEO achieves substantial performance gains while maintaining robustness across diverse retrieval scenarios."
}<?xml version="1.0" encoding="UTF-8"?>
<modsCollection xmlns="http://www.loc.gov/mods/v3">
<mods ID="zhou-etal-2026-geo">
<titleInfo>
<title>IF-GEO: Conflict-Aware Instruction Fusion for Multi-Query Generative Engine Optimization</title>
</titleInfo>
<name type="personal">
<namePart type="given">Heyang</namePart>
<namePart type="family">Zhou</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Jiajia</namePart>
<namePart type="family">Chen</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Xiaolu</namePart>
<namePart type="family">Chen</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Jie</namePart>
<namePart type="family">Bao</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Zhen</namePart>
<namePart type="family">Chen</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Yong</namePart>
<namePart type="family">Liao</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<originInfo>
<dateIssued>2026-07</dateIssued>
</originInfo>
<typeOfResource>text</typeOfResource>
<relatedItem type="host">
<titleInfo>
<title>Findings of the Association for Computational Linguistics: ACL 2026</title>
</titleInfo>
<name type="personal">
<namePart type="given">Maria</namePart>
<namePart type="family">Liakata</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Viviane</namePart>
<namePart type="given">P</namePart>
<namePart type="family">Moreira</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Jiajun</namePart>
<namePart type="family">Zhang</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">David</namePart>
<namePart type="family">Jurgens</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<originInfo>
<publisher>Association for Computational Linguistics</publisher>
<place>
<placeTerm type="text">San Diego, California, United States</placeTerm>
</place>
</originInfo>
<genre authority="marcgt">conference publication</genre>
<identifier type="isbn">979-8-89176-395-1</identifier>
</relatedItem>
<abstract>As Generative Engines revolutionize information retrieval by synthesizing direct answers from retrieved sources, ensuring source visibility becomes a significant challenge. Improving it through targeted content revisions is a practical strategy termed Generative Engine Optimization (GEO). However, optimizing a document for diverse queries presents a constrained optimization challenge where heterogeneous queries often impose conflicting and competing revision requirements under a limited content budget. To address this challenge, we propose IF-GEO, a “diverge-then-converge” framework comprising two phases: (i) mining distinct optimization preferences from representative latent queries; (ii) synthesizing a Global Revision Blueprint for guided editing by coordinating preferences via conflict-aware instruction fusion. To explicitly quantify IF-GEO’s objective of cross-query stability, we introduce risk-aware stability metrics. Experiments on multi-query benchmarks demonstrate that IF-GEO achieves substantial performance gains while maintaining robustness across diverse retrieval scenarios.</abstract>
<identifier type="citekey">zhou-etal-2026-geo</identifier>
<location>
<url>https://aclanthology.org/2026.findings-acl.1373/</url>
</location>
<part>
<date>2026-07</date>
<extent unit="page">
<start>27576</start>
<end>27590</end>
</extent>
</part>
</mods>
</modsCollection>
%0 Conference Proceedings
%T IF-GEO: Conflict-Aware Instruction Fusion for Multi-Query Generative Engine Optimization
%A Zhou, Heyang
%A Chen, Jiajia
%A Chen, Xiaolu
%A Bao, Jie
%A Chen, Zhen
%A Liao, Yong
%Y Liakata, Maria
%Y Moreira, Viviane P.
%Y Zhang, Jiajun
%Y Jurgens, David
%S Findings of the Association for Computational Linguistics: ACL 2026
%D 2026
%8 July
%I Association for Computational Linguistics
%C San Diego, California, United States
%@ 979-8-89176-395-1
%F zhou-etal-2026-geo
%X As Generative Engines revolutionize information retrieval by synthesizing direct answers from retrieved sources, ensuring source visibility becomes a significant challenge. Improving it through targeted content revisions is a practical strategy termed Generative Engine Optimization (GEO). However, optimizing a document for diverse queries presents a constrained optimization challenge where heterogeneous queries often impose conflicting and competing revision requirements under a limited content budget. To address this challenge, we propose IF-GEO, a “diverge-then-converge” framework comprising two phases: (i) mining distinct optimization preferences from representative latent queries; (ii) synthesizing a Global Revision Blueprint for guided editing by coordinating preferences via conflict-aware instruction fusion. To explicitly quantify IF-GEO’s objective of cross-query stability, we introduce risk-aware stability metrics. Experiments on multi-query benchmarks demonstrate that IF-GEO achieves substantial performance gains while maintaining robustness across diverse retrieval scenarios.
%U https://aclanthology.org/2026.findings-acl.1373/
%P 27576-27590
Markdown (Informal)
[IF-GEO: Conflict-Aware Instruction Fusion for Multi-Query Generative Engine Optimization](https://aclanthology.org/2026.findings-acl.1373/) (Zhou et al., Findings 2026)
ACL