@inproceedings{pauli-etal-2026-analysing,
title = "Analysing Differences in Persuasive Language in {LLM}-Generated Text: Uncovering Stereotypical Gender Patterns",
author = {Pauli, Amalie Brogaard and
Barrett, Maria and
M{\"u}ller-Eberstein, Max and
Augenstein, Isabelle and
Assent, Ira},
editor = "Liakata, Maria and
Moreira, Viviane P. and
Zhang, Jiajun and
Jurgens, David",
booktitle = "Findings of the {A}ssociation for {C}omputational {L}inguistics: {ACL} 2026",
month = jul,
year = "2026",
address = "San Diego, California, United States",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2026.findings-acl.1742/",
pages = "34893--34918",
ISBN = "979-8-89176-395-1",
abstract = "Large language models (LLMs) are increasingly used for everyday communication tasks, including drafting interpersonal messages intended to influence and persuade. Prior work has shown that LLMs can successfully persuade humans and amplify persuasive language. It is therefore essential to understand how user instructions affect the generation of persuasive language, and to understand whether the generated persuasive language differs, for example, when targeting different groups. In this work, we propose a framework for evaluating how persuasive language generation is affected by recipient gender, sender intent, or output language. We evaluate 13 LLMs and 16 languages using pairwise prompt instructions. We evaluate model responses on 19 categories of persuasive language using an LLM-as-judge setup grounded in social psychology and communication science. Our results reveal significant gender differences in the persuasive language generated across all models. These patterns reflect biases consistent with gender-stereotypical linguistic tendencies documented in social psychology and sociolinguistics."
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<abstract>Large language models (LLMs) are increasingly used for everyday communication tasks, including drafting interpersonal messages intended to influence and persuade. Prior work has shown that LLMs can successfully persuade humans and amplify persuasive language. It is therefore essential to understand how user instructions affect the generation of persuasive language, and to understand whether the generated persuasive language differs, for example, when targeting different groups. In this work, we propose a framework for evaluating how persuasive language generation is affected by recipient gender, sender intent, or output language. We evaluate 13 LLMs and 16 languages using pairwise prompt instructions. We evaluate model responses on 19 categories of persuasive language using an LLM-as-judge setup grounded in social psychology and communication science. Our results reveal significant gender differences in the persuasive language generated across all models. These patterns reflect biases consistent with gender-stereotypical linguistic tendencies documented in social psychology and sociolinguistics.</abstract>
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%0 Conference Proceedings
%T Analysing Differences in Persuasive Language in LLM-Generated Text: Uncovering Stereotypical Gender Patterns
%A Pauli, Amalie Brogaard
%A Barrett, Maria
%A Müller-Eberstein, Max
%A Augenstein, Isabelle
%A Assent, Ira
%Y Liakata, Maria
%Y Moreira, Viviane P.
%Y Zhang, Jiajun
%Y Jurgens, David
%S Findings of the Association for Computational Linguistics: ACL 2026
%D 2026
%8 July
%I Association for Computational Linguistics
%C San Diego, California, United States
%@ 979-8-89176-395-1
%F pauli-etal-2026-analysing
%X Large language models (LLMs) are increasingly used for everyday communication tasks, including drafting interpersonal messages intended to influence and persuade. Prior work has shown that LLMs can successfully persuade humans and amplify persuasive language. It is therefore essential to understand how user instructions affect the generation of persuasive language, and to understand whether the generated persuasive language differs, for example, when targeting different groups. In this work, we propose a framework for evaluating how persuasive language generation is affected by recipient gender, sender intent, or output language. We evaluate 13 LLMs and 16 languages using pairwise prompt instructions. We evaluate model responses on 19 categories of persuasive language using an LLM-as-judge setup grounded in social psychology and communication science. Our results reveal significant gender differences in the persuasive language generated across all models. These patterns reflect biases consistent with gender-stereotypical linguistic tendencies documented in social psychology and sociolinguistics.
%U https://aclanthology.org/2026.findings-acl.1742/
%P 34893-34918
Markdown (Informal)
[Analysing Differences in Persuasive Language in LLM-Generated Text: Uncovering Stereotypical Gender Patterns](https://aclanthology.org/2026.findings-acl.1742/) (Pauli et al., Findings 2026)
ACL