@inproceedings{wu-etal-2026-experience,
title = "From Experience to Skill: Multi-Agent Generative Engine Optimization via Reusable Strategy Learning",
author = "Wu, Beining and
Mao, Fuyou and
Lin, Jiong and
Yang, Cheng and
Lu, Jiaxuan and
Guo, Yifu and
Zhang, Siyu and
Wu, Yifan and
Huang, Ying and
Li, Fu",
editor = "Liakata, Maria and
Moreira, Viviane P. and
Zhang, Jiajun and
Jurgens, David",
booktitle = "Findings of the {A}ssociation for {C}omputational {L}inguistics: {ACL} 2026",
month = jul,
year = "2026",
address = "San Diego, California, United States",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2026.findings-acl.2149/",
pages = "43305--43315",
ISBN = "979-8-89176-395-1",
abstract = "Generative engines (GEs) are reshaping information access by replacing ranked links with citation-grounded answers, yet current Generative Engine Optimization (GEO) methods optimize each instance in isolation, unable to accumulate or transfer effective strategies across tasks and engines. We reframe GEO as a strategy learning problem and propose MAGEO, a multi-agent framework in which coordinated planning, editing, and fidelity-aware evaluation serve as the execution layer, while validated editing patterns are progressively distilled into reusable, engine-specific optimization skills. To enable controlled assessment, we introduce a Twin Branch Evaluation Protocol for causal attribution of content edits and DSV-CF, a dual-axis metric that unifies semantic visibility with attribution accuracy. We further release MSME-GEO-Bench, a multi-scenario, multi-engine benchmark grounded in real-world queries. Experiments on three mainstream engines show that MAGEO substantially outperforms heuristic baselines in both visibility and citation fidelity, with ablations confirming that engine-specific preference modeling and strategy reuse are central to these gains, suggesting a scalable learning-driven paradigm for trustworthy GEO. Code is available at https://github.com/Wu-beining/MAGEO."
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<abstract>Generative engines (GEs) are reshaping information access by replacing ranked links with citation-grounded answers, yet current Generative Engine Optimization (GEO) methods optimize each instance in isolation, unable to accumulate or transfer effective strategies across tasks and engines. We reframe GEO as a strategy learning problem and propose MAGEO, a multi-agent framework in which coordinated planning, editing, and fidelity-aware evaluation serve as the execution layer, while validated editing patterns are progressively distilled into reusable, engine-specific optimization skills. To enable controlled assessment, we introduce a Twin Branch Evaluation Protocol for causal attribution of content edits and DSV-CF, a dual-axis metric that unifies semantic visibility with attribution accuracy. We further release MSME-GEO-Bench, a multi-scenario, multi-engine benchmark grounded in real-world queries. Experiments on three mainstream engines show that MAGEO substantially outperforms heuristic baselines in both visibility and citation fidelity, with ablations confirming that engine-specific preference modeling and strategy reuse are central to these gains, suggesting a scalable learning-driven paradigm for trustworthy GEO. Code is available at https://github.com/Wu-beining/MAGEO.</abstract>
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%0 Conference Proceedings
%T From Experience to Skill: Multi-Agent Generative Engine Optimization via Reusable Strategy Learning
%A Wu, Beining
%A Mao, Fuyou
%A Lin, Jiong
%A Yang, Cheng
%A Lu, Jiaxuan
%A Guo, Yifu
%A Zhang, Siyu
%A Wu, Yifan
%A Huang, Ying
%A Li, Fu
%Y Liakata, Maria
%Y Moreira, Viviane P.
%Y Zhang, Jiajun
%Y Jurgens, David
%S Findings of the Association for Computational Linguistics: ACL 2026
%D 2026
%8 July
%I Association for Computational Linguistics
%C San Diego, California, United States
%@ 979-8-89176-395-1
%F wu-etal-2026-experience
%X Generative engines (GEs) are reshaping information access by replacing ranked links with citation-grounded answers, yet current Generative Engine Optimization (GEO) methods optimize each instance in isolation, unable to accumulate or transfer effective strategies across tasks and engines. We reframe GEO as a strategy learning problem and propose MAGEO, a multi-agent framework in which coordinated planning, editing, and fidelity-aware evaluation serve as the execution layer, while validated editing patterns are progressively distilled into reusable, engine-specific optimization skills. To enable controlled assessment, we introduce a Twin Branch Evaluation Protocol for causal attribution of content edits and DSV-CF, a dual-axis metric that unifies semantic visibility with attribution accuracy. We further release MSME-GEO-Bench, a multi-scenario, multi-engine benchmark grounded in real-world queries. Experiments on three mainstream engines show that MAGEO substantially outperforms heuristic baselines in both visibility and citation fidelity, with ablations confirming that engine-specific preference modeling and strategy reuse are central to these gains, suggesting a scalable learning-driven paradigm for trustworthy GEO. Code is available at https://github.com/Wu-beining/MAGEO.
%U https://aclanthology.org/2026.findings-acl.2149/
%P 43305-43315
Markdown (Informal)
[From Experience to Skill: Multi-Agent Generative Engine Optimization via Reusable Strategy Learning](https://aclanthology.org/2026.findings-acl.2149/) (Wu et al., Findings 2026)
ACL
- Beining Wu, Fuyou Mao, Jiong Lin, Cheng Yang, Jiaxuan Lu, Yifu Guo, Siyu Zhang, Yifan Wu, Ying Huang, and Fu Li. 2026. From Experience to Skill: Multi-Agent Generative Engine Optimization via Reusable Strategy Learning. In Findings of the Association for Computational Linguistics: ACL 2026, pages 43305–43315, San Diego, California, United States. Association for Computational Linguistics.