@inproceedings{zhang-etal-2026-afmrl,
title = "{AFMRL}: Attribute-Enhanced Fine-Grained Multi-Modal Representation Learning in {E}-commerce",
author = "Zhang, Biao and
Chen, Lixin and
Zhang, Bin and
Zongwei, Wang and
Liu, Tong and
Zheng, Bo",
editor = "Liakata, Maria and
Moreira, Viviane P. and
Zhang, Jiajun and
Jurgens, David",
booktitle = "Findings of the {A}ssociation for {C}omputational {L}inguistics: {ACL} 2026",
month = jul,
year = "2026",
address = "San Diego, California, United States",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2026.findings-acl.704/",
pages = "14366--14379",
ISBN = "979-8-89176-395-1",
abstract = "Multimodal representation is crucial for E-commerce tasks such as identical product retrieval. Large representation models (e.g., VLM2Vec) demonstrate strong multimodal understanding capabilities, yet they struggle with fine-grained semantic comprehension, which is essential for distinguishing highly similar items. To address this, we propose Attribute-Enhanced Fine-Grained Multi-Modal Representation Learning (AFMRL), which defines product fine-grained understanding as an attribute generation task. It leverages the generative power of Multimodal Large Language Models (MLLMs) to extract key attributes from product images and text, and enhances representation learning through a two-stage training framework: 1) Attribute-Guided Contrastive Learning (AGCL), where the key attributes generated by the MLLM are used in the image-text contrastive learning training process to identify hard samples and filter out noisy false negatives. 2) Retrieval-aware Attribute Reinforcement (RAR), where the improved retrieval performance of the representation model post-attribute integration serves as a reward signal to enhance MLLM{'}s attribute generation during multimodal fine-tuning. Extensive experiments on large-scale E-commerce datasets demonstrate that our method achieves state-of-the-art performance on multiple downstream retrieval tasks, validating the effectiveness of harnessing generative models to advance fine-grained representation learning."
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<abstract>Multimodal representation is crucial for E-commerce tasks such as identical product retrieval. Large representation models (e.g., VLM2Vec) demonstrate strong multimodal understanding capabilities, yet they struggle with fine-grained semantic comprehension, which is essential for distinguishing highly similar items. To address this, we propose Attribute-Enhanced Fine-Grained Multi-Modal Representation Learning (AFMRL), which defines product fine-grained understanding as an attribute generation task. It leverages the generative power of Multimodal Large Language Models (MLLMs) to extract key attributes from product images and text, and enhances representation learning through a two-stage training framework: 1) Attribute-Guided Contrastive Learning (AGCL), where the key attributes generated by the MLLM are used in the image-text contrastive learning training process to identify hard samples and filter out noisy false negatives. 2) Retrieval-aware Attribute Reinforcement (RAR), where the improved retrieval performance of the representation model post-attribute integration serves as a reward signal to enhance MLLM’s attribute generation during multimodal fine-tuning. Extensive experiments on large-scale E-commerce datasets demonstrate that our method achieves state-of-the-art performance on multiple downstream retrieval tasks, validating the effectiveness of harnessing generative models to advance fine-grained representation learning.</abstract>
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%0 Conference Proceedings
%T AFMRL: Attribute-Enhanced Fine-Grained Multi-Modal Representation Learning in E-commerce
%A Zhang, Biao
%A Chen, Lixin
%A Zhang, Bin
%A Zongwei, Wang
%A Liu, Tong
%A Zheng, Bo
%Y Liakata, Maria
%Y Moreira, Viviane P.
%Y Zhang, Jiajun
%Y Jurgens, David
%S Findings of the Association for Computational Linguistics: ACL 2026
%D 2026
%8 July
%I Association for Computational Linguistics
%C San Diego, California, United States
%@ 979-8-89176-395-1
%F zhang-etal-2026-afmrl
%X Multimodal representation is crucial for E-commerce tasks such as identical product retrieval. Large representation models (e.g., VLM2Vec) demonstrate strong multimodal understanding capabilities, yet they struggle with fine-grained semantic comprehension, which is essential for distinguishing highly similar items. To address this, we propose Attribute-Enhanced Fine-Grained Multi-Modal Representation Learning (AFMRL), which defines product fine-grained understanding as an attribute generation task. It leverages the generative power of Multimodal Large Language Models (MLLMs) to extract key attributes from product images and text, and enhances representation learning through a two-stage training framework: 1) Attribute-Guided Contrastive Learning (AGCL), where the key attributes generated by the MLLM are used in the image-text contrastive learning training process to identify hard samples and filter out noisy false negatives. 2) Retrieval-aware Attribute Reinforcement (RAR), where the improved retrieval performance of the representation model post-attribute integration serves as a reward signal to enhance MLLM’s attribute generation during multimodal fine-tuning. Extensive experiments on large-scale E-commerce datasets demonstrate that our method achieves state-of-the-art performance on multiple downstream retrieval tasks, validating the effectiveness of harnessing generative models to advance fine-grained representation learning.
%U https://aclanthology.org/2026.findings-acl.704/
%P 14366-14379
Markdown (Informal)
[AFMRL: Attribute-Enhanced Fine-Grained Multi-Modal Representation Learning in E-commerce](https://aclanthology.org/2026.findings-acl.704/) (Zhang et al., Findings 2026)
ACL