Small Cues, Big Consequences: Learning Pivotal Cues for Multimodal Meme Classification

Akshit Sharma, Prashant W Patil


Abstract
Memes often derive their harmful, hateful, or sarcastic meaning from small but decisive visual, textual, or cross-modal cues. Existing multimodal classifiers can miss such evidence when relying mainly on global image-text representations. We introduce MemeCF, a cue-focused benchmark of 9,895 memes across harm, hate, and sarcasm, with annotations identifying the modality and rationale of the pivotal evidence. We also propose MemePIVOT, a local-global architecture for meme classification. MemePIVOT uses frozen CLIP features, unbalanced optimal transport to align words with image patches while allowing irrelevant evidence to remain unmatched, and an evidential fusion head to combine local grounding with global meme context under uncertainty. Experiments on HarMeme, PrideMM, and MemeCF show consistent gains over strong text-only, image-only, multimodal, and vision-language baselines. Cross-dataset and ablation results further show that explicit pivotal-evidence modeling improves robustness and contributes meaningfully beyond global multimodal representations. Our code and dataset are publicly available at https://github.com/AkshitSharma1/MemePIVOT
Anthology ID:
2026.findings-emnlp.1329
Volume:
Findings of the Association for Computational Linguistics: EMNLP 2026
Month:
October
Year:
2026
Address:
Budapest, Hungary
Editors:
Hung-Yi Lee, Sunipa Dev, Jessy Li, Desmond Elliott
Venue:
Findings
SIG:
SIGDAT
Publisher:
Association for Computational Linguistics
Note:
Pages:
28158–28175
Language:
URL:
https://aclanthology.org/2026.findings-emnlp.1329/
DOI:
Bibkey:
Cite (ACL):
Akshit Sharma and Prashant W Patil. 2026. Small Cues, Big Consequences: Learning Pivotal Cues for Multimodal Meme Classification. In Findings of the Association for Computational Linguistics: EMNLP 2026, pages 28158–28175, Budapest, Hungary. Association for Computational Linguistics.
Cite (Informal):
Small Cues, Big Consequences: Learning Pivotal Cues for Multimodal Meme Classification (Sharma & Patil, Findings 2026)
Copy Citation:
PDF:
https://aclanthology.org/2026.findings-emnlp.1329.pdf