@inproceedings{luo-chen-2026-one,
title = "One Polluted Page Is Enough: Evaluating Web Content Pollution in {LLM} Recommenders",
author = "Luo, Minghao and
Chen, Liang",
editor = "Lee, Hung-Yi and
Dev, Sunipa and
Li, Jessy and
Elliott, Desmond",
booktitle = "Findings of the {A}ssociation for {C}omputational {L}inguistics: {EMNLP} 2026",
month = oct,
year = "2026",
address = "Budapest, Hungary",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2026.findings-emnlp.1815/",
pages = "38779--38805",
ISBN = "979-8-89176-462-0",
abstract = "Search-augmented LLMs increasingly mediate everyday consumer recommendations by retrieving live web content. This creates a new risk: LLM recommenders may consume web content that Generative Engine Optimization (GEO) operators have polluted to mislead them. We ask: to what extent do they become unwitting promoters of fake products? We introduce FORGE (Fake Online Recommendations in Generative Environments), which locally rewrites real products in a frozen set of retrieved web pages into fake ones and measures how often the LLM recommends the fake product, across 225 real products in 15 categories and 5 consumer scenarios. Across 12 commercial and open-weights LLMs, all models are vulnerable: a single polluted page yields fooled rates of up to 27{\%}, while the full top-3 replacement raises this to 73.8{\%}. Vulnerability varies across categories, increasing when models lack stable prior knowledge of the products. Reasoning does not mitigate this vulnerability; instead, it often generates spurious social proof to justify false recommendations. None of the four defenses is adequate: the skepticism prompt can exacerbate vulnerability much like reasoning, the two consensus filters risk suppressing legitimate products, and credibility re-ranking helps every model but removes only a sixth of the fakes. We release the FORGE benchmark and the evaluation code at https://github.com/leoluolol/forge-benchmark."
}<?xml version="1.0" encoding="UTF-8"?>
<modsCollection xmlns="http://www.loc.gov/mods/v3">
<mods ID="luo-chen-2026-one">
<titleInfo>
<title>One Polluted Page Is Enough: Evaluating Web Content Pollution in LLM Recommenders</title>
</titleInfo>
<name type="personal">
<namePart type="given">Minghao</namePart>
<namePart type="family">Luo</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Liang</namePart>
<namePart type="family">Chen</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<originInfo>
<dateIssued>2026-10</dateIssued>
</originInfo>
<typeOfResource>text</typeOfResource>
<relatedItem type="host">
<titleInfo>
<title>Findings of the Association for Computational Linguistics: EMNLP 2026</title>
</titleInfo>
<name type="personal">
<namePart type="given">Hung-Yi</namePart>
<namePart type="family">Lee</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Sunipa</namePart>
<namePart type="family">Dev</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Jessy</namePart>
<namePart type="family">Li</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Desmond</namePart>
<namePart type="family">Elliott</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<originInfo>
<publisher>Association for Computational Linguistics</publisher>
<place>
<placeTerm type="text">Budapest, Hungary</placeTerm>
</place>
</originInfo>
<genre authority="marcgt">conference publication</genre>
<identifier type="isbn">979-8-89176-462-0</identifier>
</relatedItem>
<abstract>Search-augmented LLMs increasingly mediate everyday consumer recommendations by retrieving live web content. This creates a new risk: LLM recommenders may consume web content that Generative Engine Optimization (GEO) operators have polluted to mislead them. We ask: to what extent do they become unwitting promoters of fake products? We introduce FORGE (Fake Online Recommendations in Generative Environments), which locally rewrites real products in a frozen set of retrieved web pages into fake ones and measures how often the LLM recommends the fake product, across 225 real products in 15 categories and 5 consumer scenarios. Across 12 commercial and open-weights LLMs, all models are vulnerable: a single polluted page yields fooled rates of up to 27%, while the full top-3 replacement raises this to 73.8%. Vulnerability varies across categories, increasing when models lack stable prior knowledge of the products. Reasoning does not mitigate this vulnerability; instead, it often generates spurious social proof to justify false recommendations. None of the four defenses is adequate: the skepticism prompt can exacerbate vulnerability much like reasoning, the two consensus filters risk suppressing legitimate products, and credibility re-ranking helps every model but removes only a sixth of the fakes. We release the FORGE benchmark and the evaluation code at https://github.com/leoluolol/forge-benchmark.</abstract>
<identifier type="citekey">luo-chen-2026-one</identifier>
<location>
<url>https://aclanthology.org/2026.findings-emnlp.1815/</url>
</location>
<part>
<date>2026-10</date>
<extent unit="page">
<start>38779</start>
<end>38805</end>
</extent>
</part>
</mods>
</modsCollection>
%0 Conference Proceedings
%T One Polluted Page Is Enough: Evaluating Web Content Pollution in LLM Recommenders
%A Luo, Minghao
%A Chen, Liang
%Y Lee, Hung-Yi
%Y Dev, Sunipa
%Y Li, Jessy
%Y Elliott, Desmond
%S Findings of the Association for Computational Linguistics: EMNLP 2026
%D 2026
%8 October
%I Association for Computational Linguistics
%C Budapest, Hungary
%@ 979-8-89176-462-0
%F luo-chen-2026-one
%X Search-augmented LLMs increasingly mediate everyday consumer recommendations by retrieving live web content. This creates a new risk: LLM recommenders may consume web content that Generative Engine Optimization (GEO) operators have polluted to mislead them. We ask: to what extent do they become unwitting promoters of fake products? We introduce FORGE (Fake Online Recommendations in Generative Environments), which locally rewrites real products in a frozen set of retrieved web pages into fake ones and measures how often the LLM recommends the fake product, across 225 real products in 15 categories and 5 consumer scenarios. Across 12 commercial and open-weights LLMs, all models are vulnerable: a single polluted page yields fooled rates of up to 27%, while the full top-3 replacement raises this to 73.8%. Vulnerability varies across categories, increasing when models lack stable prior knowledge of the products. Reasoning does not mitigate this vulnerability; instead, it often generates spurious social proof to justify false recommendations. None of the four defenses is adequate: the skepticism prompt can exacerbate vulnerability much like reasoning, the two consensus filters risk suppressing legitimate products, and credibility re-ranking helps every model but removes only a sixth of the fakes. We release the FORGE benchmark and the evaluation code at https://github.com/leoluolol/forge-benchmark.
%U https://aclanthology.org/2026.findings-emnlp.1815/
%P 38779-38805
Markdown (Informal)
[One Polluted Page Is Enough: Evaluating Web Content Pollution in LLM Recommenders](https://aclanthology.org/2026.findings-emnlp.1815/) (Luo & Chen, Findings 2026)
ACL