MemesOverTime: A Decade-Scale Study of Meme Dynamics

Shijia Zhou, Diego Frassinelli, Barbara Plank


Abstract
Internet memes evolve as they are repurposed across online communities, yet studying how their usage and language shift requires corpora that follow the same templates over many years, which existing resources rarely provide. To address this gap, we collect a decade of posts from Reddit meme subreddits (2016–2025) and introduce MemesOverTime, a semi-automatically curated dataset of 6.6M memes annotated with 6,584 unique templates. We use it to conduct an empirical study of meme template dynamics. We find that templates differ markedly in their temporal activity patterns: most reach peak usage within the first third of their active period, with short-lived templates peaking especially early. For long-lived templates, lexical drift is generally modest, with templates with more instances showing greater stability. Case studies reveal that creators spontaneously develop conventionalized expressions for some templates, while topical references shift over time.
Anthology ID:
2026.findings-emnlp.2082
Volume:
Findings of the Association for Computational Linguistics: EMNLP 2026
Month:
October
Year:
2026
Address:
Budapest, Hungary
Editors:
Hung-Yi Lee, Sunipa Dev, Jessy Li, Desmond Elliott
Venue:
Findings
SIG:
SIGDAT
Publisher:
Association for Computational Linguistics
Note:
Pages:
44328–44343
Language:
URL:
https://aclanthology.org/2026.findings-emnlp.2082/
DOI:
Bibkey:
Cite (ACL):
Shijia Zhou, Diego Frassinelli, and Barbara Plank. 2026. MemesOverTime: A Decade-Scale Study of Meme Dynamics. In Findings of the Association for Computational Linguistics: EMNLP 2026, pages 44328–44343, Budapest, Hungary. Association for Computational Linguistics.
Cite (Informal):
MemesOverTime: A Decade-Scale Study of Meme Dynamics (Zhou et al., Findings 2026)
Copy Citation:
PDF:
https://aclanthology.org/2026.findings-emnlp.2082.pdf