@inproceedings{zhou-etal-2026-memesovertime,
title = "{M}emes{O}ver{T}ime: A Decade-Scale Study of Meme Dynamics",
author = "Zhou, Shijia and
Frassinelli, Diego and
Plank, Barbara",
editor = "Lee, Hung-Yi and
Dev, Sunipa and
Li, Jessy and
Elliott, Desmond",
booktitle = "Findings of the {A}ssociation for {C}omputational {L}inguistics: {EMNLP} 2026",
month = oct,
year = "2026",
address = "Budapest, Hungary",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2026.findings-emnlp.2082/",
pages = "44328--44343",
ISBN = "979-8-89176-462-0",
abstract = "Internet memes evolve as they are repurposed across online communities, yet studying how their usage and language shift requires corpora that follow the same templates over many years, which existing resources rarely provide. To address this gap, we collect a decade of posts from Reddit meme subreddits (2016{--}2025) and introduce MemesOverTime, a semi-automatically curated dataset of 6.6M memes annotated with 6,584 unique templates. We use it to conduct an empirical study of meme template dynamics. We find that templates differ markedly in their temporal activity patterns: most reach peak usage within the first third of their active period, with short-lived templates peaking especially early. For long-lived templates, lexical drift is generally modest, with templates with more instances showing greater stability. Case studies reveal that creators spontaneously develop conventionalized expressions for some templates, while topical references shift over time."
}<?xml version="1.0" encoding="UTF-8"?>
<modsCollection xmlns="http://www.loc.gov/mods/v3">
<mods ID="zhou-etal-2026-memesovertime">
<titleInfo>
<title>MemesOverTime: A Decade-Scale Study of Meme Dynamics</title>
</titleInfo>
<name type="personal">
<namePart type="given">Shijia</namePart>
<namePart type="family">Zhou</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Diego</namePart>
<namePart type="family">Frassinelli</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Barbara</namePart>
<namePart type="family">Plank</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<originInfo>
<dateIssued>2026-10</dateIssued>
</originInfo>
<typeOfResource>text</typeOfResource>
<relatedItem type="host">
<titleInfo>
<title>Findings of the Association for Computational Linguistics: EMNLP 2026</title>
</titleInfo>
<name type="personal">
<namePart type="given">Hung-Yi</namePart>
<namePart type="family">Lee</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Sunipa</namePart>
<namePart type="family">Dev</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Jessy</namePart>
<namePart type="family">Li</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Desmond</namePart>
<namePart type="family">Elliott</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<originInfo>
<publisher>Association for Computational Linguistics</publisher>
<place>
<placeTerm type="text">Budapest, Hungary</placeTerm>
</place>
</originInfo>
<genre authority="marcgt">conference publication</genre>
<identifier type="isbn">979-8-89176-462-0</identifier>
</relatedItem>
<abstract>Internet memes evolve as they are repurposed across online communities, yet studying how their usage and language shift requires corpora that follow the same templates over many years, which existing resources rarely provide. To address this gap, we collect a decade of posts from Reddit meme subreddits (2016–2025) and introduce MemesOverTime, a semi-automatically curated dataset of 6.6M memes annotated with 6,584 unique templates. We use it to conduct an empirical study of meme template dynamics. We find that templates differ markedly in their temporal activity patterns: most reach peak usage within the first third of their active period, with short-lived templates peaking especially early. For long-lived templates, lexical drift is generally modest, with templates with more instances showing greater stability. Case studies reveal that creators spontaneously develop conventionalized expressions for some templates, while topical references shift over time.</abstract>
<identifier type="citekey">zhou-etal-2026-memesovertime</identifier>
<location>
<url>https://aclanthology.org/2026.findings-emnlp.2082/</url>
</location>
<part>
<date>2026-10</date>
<extent unit="page">
<start>44328</start>
<end>44343</end>
</extent>
</part>
</mods>
</modsCollection>
%0 Conference Proceedings
%T MemesOverTime: A Decade-Scale Study of Meme Dynamics
%A Zhou, Shijia
%A Frassinelli, Diego
%A Plank, Barbara
%Y Lee, Hung-Yi
%Y Dev, Sunipa
%Y Li, Jessy
%Y Elliott, Desmond
%S Findings of the Association for Computational Linguistics: EMNLP 2026
%D 2026
%8 October
%I Association for Computational Linguistics
%C Budapest, Hungary
%@ 979-8-89176-462-0
%F zhou-etal-2026-memesovertime
%X Internet memes evolve as they are repurposed across online communities, yet studying how their usage and language shift requires corpora that follow the same templates over many years, which existing resources rarely provide. To address this gap, we collect a decade of posts from Reddit meme subreddits (2016–2025) and introduce MemesOverTime, a semi-automatically curated dataset of 6.6M memes annotated with 6,584 unique templates. We use it to conduct an empirical study of meme template dynamics. We find that templates differ markedly in their temporal activity patterns: most reach peak usage within the first third of their active period, with short-lived templates peaking especially early. For long-lived templates, lexical drift is generally modest, with templates with more instances showing greater stability. Case studies reveal that creators spontaneously develop conventionalized expressions for some templates, while topical references shift over time.
%U https://aclanthology.org/2026.findings-emnlp.2082/
%P 44328-44343
Markdown (Informal)
[MemesOverTime: A Decade-Scale Study of Meme Dynamics](https://aclanthology.org/2026.findings-emnlp.2082/) (Zhou et al., Findings 2026)
ACL
- Shijia Zhou, Diego Frassinelli, and Barbara Plank. 2026. MemesOverTime: A Decade-Scale Study of Meme Dynamics. In Findings of the Association for Computational Linguistics: EMNLP 2026, pages 44328–44343, Budapest, Hungary. Association for Computational Linguistics.