@inproceedings{combei-etal-2026-discourses,
title = "Discourses of Prevention: A Multimodal Study of {HPV} Vaccination Campaigns in {I}taly",
author = "Combei, Claudia Roberta and
Bianco, Antonio and
Giribaldi, Elena and
Lovotti, Adalberto and
Ghirotto, Valentina and
Pasquali, Marianna France and
Gemelli, Sara and
Cassani, Chiara and
Zanchi, Chiara",
editor = {Danilova, Vera and
Kurfal{\i}, Murathan and
S{\"o}derfeldt, Ylva and
Reed, Julia and
Burchell, Andrew},
booktitle = "Proceedings of the 1st Workshop on Linguistic Analysis for Health ({H}ea{L}ing 2026)",
month = mar,
year = "2026",
address = "Rabat, Morocco",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2026.healing-1.3/",
pages = "35--45",
ISBN = "979-8-89176-367-8",
abstract = "This study assesses the communicative effectiveness of Italian HPV vaccination campaign materials using a mixed-methods design that combines expert annotation and a public perception experiment. A corpus of 49 official documents was annotated by six experts (three Linguistics Ph.D. students and three Gynecology residents) across 56 variables capturing the appropriateness and efficiency of verbal and visual elements. The perception experiment, administered to a convenience sample of Italian general public, examined attitudes toward HPV vaccination and evaluations of communication effectiveness. Overall, both expert and public assessments converged in judging the HPV vaccination campaign materials as relatively weak, citing reduced informativeness in overly concise texts, inappropriate choice of colors, and recurring issues regarding gender representation, inclusivity, and diversity."
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<abstract>This study assesses the communicative effectiveness of Italian HPV vaccination campaign materials using a mixed-methods design that combines expert annotation and a public perception experiment. A corpus of 49 official documents was annotated by six experts (three Linguistics Ph.D. students and three Gynecology residents) across 56 variables capturing the appropriateness and efficiency of verbal and visual elements. The perception experiment, administered to a convenience sample of Italian general public, examined attitudes toward HPV vaccination and evaluations of communication effectiveness. Overall, both expert and public assessments converged in judging the HPV vaccination campaign materials as relatively weak, citing reduced informativeness in overly concise texts, inappropriate choice of colors, and recurring issues regarding gender representation, inclusivity, and diversity.</abstract>
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%0 Conference Proceedings
%T Discourses of Prevention: A Multimodal Study of HPV Vaccination Campaigns in Italy
%A Combei, Claudia Roberta
%A Bianco, Antonio
%A Giribaldi, Elena
%A Lovotti, Adalberto
%A Ghirotto, Valentina
%A Pasquali, Marianna France
%A Gemelli, Sara
%A Cassani, Chiara
%A Zanchi, Chiara
%Y Danilova, Vera
%Y Kurfalı, Murathan
%Y Söderfeldt, Ylva
%Y Reed, Julia
%Y Burchell, Andrew
%S Proceedings of the 1st Workshop on Linguistic Analysis for Health (HeaLing 2026)
%D 2026
%8 March
%I Association for Computational Linguistics
%C Rabat, Morocco
%@ 979-8-89176-367-8
%F combei-etal-2026-discourses
%X This study assesses the communicative effectiveness of Italian HPV vaccination campaign materials using a mixed-methods design that combines expert annotation and a public perception experiment. A corpus of 49 official documents was annotated by six experts (three Linguistics Ph.D. students and three Gynecology residents) across 56 variables capturing the appropriateness and efficiency of verbal and visual elements. The perception experiment, administered to a convenience sample of Italian general public, examined attitudes toward HPV vaccination and evaluations of communication effectiveness. Overall, both expert and public assessments converged in judging the HPV vaccination campaign materials as relatively weak, citing reduced informativeness in overly concise texts, inappropriate choice of colors, and recurring issues regarding gender representation, inclusivity, and diversity.
%U https://aclanthology.org/2026.healing-1.3/
%P 35-45
Markdown (Informal)
[Discourses of Prevention: A Multimodal Study of HPV Vaccination Campaigns in Italy](https://aclanthology.org/2026.healing-1.3/) (Combei et al., HeaLing 2026)
ACL
- Claudia Roberta Combei, Antonio Bianco, Elena Giribaldi, Adalberto Lovotti, Valentina Ghirotto, Marianna France Pasquali, Sara Gemelli, Chiara Cassani, and Chiara Zanchi. 2026. Discourses of Prevention: A Multimodal Study of HPV Vaccination Campaigns in Italy. In Proceedings of the 1st Workshop on Linguistic Analysis for Health (HeaLing 2026), pages 35–45, Rabat, Morocco. Association for Computational Linguistics.