@inproceedings{melo-2026-gendered,
title = "Gendered Stylistic Variation in {B}razilian {P}ortuguese {G}oogle Play Reviews: A Large-Scale Study",
author = "Melo, Tiago de",
editor = "Souza, Marlo and
de-Dios-Flores, Iria and
Santos, Diana and
Freitas, Larissa and
Souza, Jackson Wilke da Cruz and
Ribeiro, Eug{\'e}nio",
booktitle = "Proceedings of the 17th International Conference on Computational Processing of {P}ortuguese ({PROPOR} 2026) - Vol. 2",
month = apr,
year = "2026",
address = "Salvador, Brazil",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/2026.propor-2.32/",
pages = "238--246",
ISBN = "979-8-89176-387-6",
abstract = "We study gender-associated stylistic variation in Brazilian Portuguese Google Play reviews. Using IBGE name frequencies, we infer binary gender from first names in 76.7M reviews (96 apps, 2011{--}2025), obtaining 22.25M high-confidence labels. Women-associated reviews show markedly higher paralinguistic expressivity (about 60{\%} higher emoji density and more lengthening/punctuation), while lexical diversity (MTLD) is nearly identical across groups. Ratings are mostly positive, with men contributing relatively more 1-star reviews and women more 5-star reviews. These findings contribute to a deeper understanding of digital sociolinguistic behavior within the Brazilian context. We discuss limitations of name-based gender inference and future demographic extensions."
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<abstract>We study gender-associated stylistic variation in Brazilian Portuguese Google Play reviews. Using IBGE name frequencies, we infer binary gender from first names in 76.7M reviews (96 apps, 2011–2025), obtaining 22.25M high-confidence labels. Women-associated reviews show markedly higher paralinguistic expressivity (about 60% higher emoji density and more lengthening/punctuation), while lexical diversity (MTLD) is nearly identical across groups. Ratings are mostly positive, with men contributing relatively more 1-star reviews and women more 5-star reviews. These findings contribute to a deeper understanding of digital sociolinguistic behavior within the Brazilian context. We discuss limitations of name-based gender inference and future demographic extensions.</abstract>
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%0 Conference Proceedings
%T Gendered Stylistic Variation in Brazilian Portuguese Google Play Reviews: A Large-Scale Study
%A Melo, Tiago de
%Y Souza, Marlo
%Y de-Dios-Flores, Iria
%Y Santos, Diana
%Y Freitas, Larissa
%Y Souza, Jackson Wilke da Cruz
%Y Ribeiro, Eugénio
%S Proceedings of the 17th International Conference on Computational Processing of Portuguese (PROPOR 2026) - Vol. 2
%D 2026
%8 April
%I Association for Computational Linguistics
%C Salvador, Brazil
%@ 979-8-89176-387-6
%F melo-2026-gendered
%X We study gender-associated stylistic variation in Brazilian Portuguese Google Play reviews. Using IBGE name frequencies, we infer binary gender from first names in 76.7M reviews (96 apps, 2011–2025), obtaining 22.25M high-confidence labels. Women-associated reviews show markedly higher paralinguistic expressivity (about 60% higher emoji density and more lengthening/punctuation), while lexical diversity (MTLD) is nearly identical across groups. Ratings are mostly positive, with men contributing relatively more 1-star reviews and women more 5-star reviews. These findings contribute to a deeper understanding of digital sociolinguistic behavior within the Brazilian context. We discuss limitations of name-based gender inference and future demographic extensions.
%U https://aclanthology.org/2026.propor-2.32/
%P 238-246
Markdown (Informal)
[Gendered Stylistic Variation in Brazilian Portuguese Google Play Reviews: A Large-Scale Study](https://aclanthology.org/2026.propor-2.32/) (Melo, PROPOR 2026)
ACL