@inproceedings{yang-etal-2015-using,
    title = "Using Personal Traits For Brand Preference Prediction",
    author = "Yang, Chao  and
      Pan, Shimei  and
      Mahmud, Jalal  and
      Yang, Huahai  and
      Srinivasan, Padmini",
    editor = "M{\`a}rquez, Llu{\'i}s  and
      Callison-Burch, Chris  and
      Su, Jian",
    booktitle = "Proceedings of the 2015 Conference on Empirical Methods in Natural Language Processing",
    month = sep,
    year = "2015",
    address = "Lisbon, Portugal",
    publisher = "Association for Computational Linguistics",
    url = "https://aclanthology.org/D15-1009/",
    doi = "10.18653/v1/D15-1009",
    pages = "86--96"
}