<?xml version="1.0" encoding="UTF-8"?>
<modsCollection xmlns="http://www.loc.gov/mods/v3">
<mods ID="chen-kao-2013-constructing">
    <titleInfo>
        <title>Constructing Social Intentional Corpora to Predict Click-Through Rate for Search Advertising</title>
    </titleInfo>
    <name type="personal">
        <namePart type="given">Yi-Ting</namePart>
        <namePart type="family">Chen</namePart>
        <role>
            <roleTerm authority="marcrelator" type="text">author</roleTerm>
        </role>
    </name>
    <name type="personal">
        <namePart type="given">Hung-Yu</namePart>
        <namePart type="family">Kao</namePart>
        <role>
            <roleTerm authority="marcrelator" type="text">author</roleTerm>
        </role>
    </name>
    <originInfo>
        <dateIssued>2013-10</dateIssued>
    </originInfo>
    <typeOfResource>text</typeOfResource>
    <relatedItem type="host">
        <titleInfo>
            <title>Proceedings of the 25th Conference on Computational Linguistics and Speech Processing (ROCLING 2013)</title>
        </titleInfo>
        <name type="personal">
            <namePart type="given">Hung-Duen</namePart>
            <namePart type="family">Yang</namePart>
            <role>
                <roleTerm authority="marcrelator" type="text">editor</roleTerm>
            </role>
        </name>
        <name type="personal">
            <namePart type="given">Wen-Lian</namePart>
            <namePart type="family">Hsu</namePart>
            <role>
                <roleTerm authority="marcrelator" type="text">editor</roleTerm>
            </role>
        </name>
        <name type="personal">
            <namePart type="given">Chia-Ping</namePart>
            <namePart type="family">Chen</namePart>
            <role>
                <roleTerm authority="marcrelator" type="text">editor</roleTerm>
            </role>
        </name>
        <originInfo>
            <publisher>The Association for Computational Linguistics and Chinese Language Processing (ACLCLP)</publisher>
            <place>
                <placeTerm type="text">Kaohsiung, Taiwan</placeTerm>
            </place>
        </originInfo>
        <genre authority="marcgt">conference publication</genre>
    </relatedItem>
    <identifier type="citekey">chen-kao-2013-constructing</identifier>
    <location>
        <url>https://aclanthology.org/O13-1028/</url>
    </location>
    <part>
        <date>2013-10</date>
        <extent unit="page">
            <start>278</start>
            <end>287</end>
        </extent>
    </part>
</mods>
</modsCollection>

%0 Conference Proceedings
%T Constructing Social Intentional Corpora to Predict Click-Through Rate for Search Advertising
%A Chen, Yi-Ting
%A Kao, Hung-Yu
%Y Yang, Hung-Duen
%Y Hsu, Wen-Lian
%Y Chen, Chia-Ping
%S Proceedings of the 25th Conference on Computational Linguistics and Speech Processing (ROCLING 2013)
%D 2013
%8 October
%I The Association for Computational Linguistics and Chinese Language Processing (ACLCLP)
%C Kaohsiung, Taiwan
%F chen-kao-2013-constructing
%U https://aclanthology.org/O13-1028/
%P 278-287

Markdown (Informal)

[Constructing Social Intentional Corpora to Predict Click-Through Rate for Search Advertising](https://aclanthology.org/O13-1028/) (Chen & Kao, ROCLING 2013)

• Constructing Social Intentional Corpora to Predict Click-Through Rate for Search Advertising (Chen & Kao, ROCLING 2013)

ACL

• Yi-Ting Chen and Hung-Yu Kao. 2013. Constructing Social Intentional Corpora to Predict Click-Through Rate for Search Advertising. In Proceedings of the 25th Conference on Computational Linguistics and Speech Processing (ROCLING 2013), pages 278–287, Kaohsiung, Taiwan. The Association for Computational Linguistics and Chinese Language Processing (ACLCLP).