@inproceedings{gabrilovich-etal-2008-introduction,
title = "Introduction to Computational Advertising",
author = "Gabrilovich, Evgeniy and
Josifovski, Vanja and
Pang, Bo",
editor = "Nenkova, Ani and
Walker, Marilyn and
Agichtein, Eugene",
booktitle = "Tutorial Abstracts of ACL-08: HLT",
month = jun,
year = "2008",
address = "Columbus, Ohio",
publisher = "Association for Computational Linguistics",
url = "https://aclanthology.org/P08-5001",
pages = "1",
}
<?xml version="1.0" encoding="UTF-8"?>
<modsCollection xmlns="http://www.loc.gov/mods/v3">
<mods ID="gabrilovich-etal-2008-introduction">
<titleInfo>
<title>Introduction to Computational Advertising</title>
</titleInfo>
<name type="personal">
<namePart type="given">Evgeniy</namePart>
<namePart type="family">Gabrilovich</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Vanja</namePart>
<namePart type="family">Josifovski</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Bo</namePart>
<namePart type="family">Pang</namePart>
<role>
<roleTerm authority="marcrelator" type="text">author</roleTerm>
</role>
</name>
<originInfo>
<dateIssued>2008-06</dateIssued>
</originInfo>
<typeOfResource>text</typeOfResource>
<relatedItem type="host">
<titleInfo>
<title>Tutorial Abstracts of ACL-08: HLT</title>
</titleInfo>
<name type="personal">
<namePart type="given">Ani</namePart>
<namePart type="family">Nenkova</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Marilyn</namePart>
<namePart type="family">Walker</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Eugene</namePart>
<namePart type="family">Agichtein</namePart>
<role>
<roleTerm authority="marcrelator" type="text">editor</roleTerm>
</role>
</name>
<originInfo>
<publisher>Association for Computational Linguistics</publisher>
<place>
<placeTerm type="text">Columbus, Ohio</placeTerm>
</place>
</originInfo>
<genre authority="marcgt">conference publication</genre>
</relatedItem>
<identifier type="citekey">gabrilovich-etal-2008-introduction</identifier>
<location>
<url>https://aclanthology.org/P08-5001</url>
</location>
<part>
<date>2008-06</date>
<detail type="page"><number>1</number></detail>
</part>
</mods>
</modsCollection>
%0 Conference Proceedings
%T Introduction to Computational Advertising
%A Gabrilovich, Evgeniy
%A Josifovski, Vanja
%A Pang, Bo
%Y Nenkova, Ani
%Y Walker, Marilyn
%Y Agichtein, Eugene
%S Tutorial Abstracts of ACL-08: HLT
%D 2008
%8 June
%I Association for Computational Linguistics
%C Columbus, Ohio
%F gabrilovich-etal-2008-introduction
%U https://aclanthology.org/P08-5001
%P 1
Markdown (Informal)
[Introduction to Computational Advertising](https://aclanthology.org/P08-5001) (Gabrilovich et al., ACL 2008)
ACL
- Evgeniy Gabrilovich, Vanja Josifovski, and Bo Pang. 2008. Introduction to Computational Advertising. In Tutorial Abstracts of ACL-08: HLT, page 1, Columbus, Ohio. Association for Computational Linguistics.